Comments on: Corporate Blogging: You’re Doing It Wrong http://www.sitepoint.com/blogs/2008/12/12/corporate-blogging-youre-doing-it-wrong/ News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com. Sun, 08 Nov 2009 18:39:36 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: jwalker37 http://www.sitepoint.com/blogs/2008/12/12/corporate-blogging-youre-doing-it-wrong/comment-page-1/#comment-856383 jwalker37 Wed, 31 Dec 2008 21:17:36 +0000 http://www.sitepoint.com/blogs/?p=3269#comment-856383 A different take from a media strategist's perspective: http://agitationist.com/corporate-blogs-arent-trusted-forrester-research A different take from a media strategist’s perspective:
http://agitationist.com/corporate-blogs-arent-trusted-forrester-research

]]> By: ShayneTilley http://www.sitepoint.com/blogs/2008/12/12/corporate-blogging-youre-doing-it-wrong/comment-page-1/#comment-847420 ShayneTilley Fri, 12 Dec 2008 04:59:57 +0000 http://www.sitepoint.com/blogs/?p=3269#comment-847420 It's a lesson that a lot of corporations still need to learn. Brand and Marketing departments still need to jump through hoop after hoop in order to gain approval to bring 'official' communication to customers. Blogs, just like press releases, still fall into the 'official' category. These approvals take time and are completed by people who don't necessarily understand blogs. With such exhaustive processes it's hardly the welcoming environment for staff to really get behind a blog -- and make it human. The sad thing is that people will read research like this think less of blogging with it's poor credibility and rapport with consumers. It’s a lesson that a lot of corporations still need to learn. Brand and Marketing departments still need to jump through hoop after hoop in order to gain approval to bring ‘official’ communication to customers. Blogs, just like press releases, still fall into the ‘official’ category. These approvals take time and are completed by people who don’t necessarily understand blogs. With such exhaustive processes it’s hardly the welcoming environment for staff to really get behind a blog — and make it human. The sad thing is that people will read research like this think less of blogging with it’s poor credibility and rapport with consumers.

]]> By: MarkMushakian http://www.sitepoint.com/blogs/2008/12/12/corporate-blogging-youre-doing-it-wrong/comment-page-1/#comment-847390 MarkMushakian Fri, 12 Dec 2008 03:27:38 +0000 http://www.sitepoint.com/blogs/?p=3269#comment-847390 I concur. It boils down to the idea of turning "The Corporation" into a living, breathing, <strong>human</strong> person (or persons, depending on the blogging situation). I work for a retail company that I feel consistently makes poor decisions. However, as an employee, and as a customer just the same, if I could hear from the corporate leaders without the feeling of being in either a board meeting (dull and numbers based) or an ad campaign (generalized terms and attractive wording) - I might actually begin to trust them more, even if I disagree with them. I concur. It boils down to the idea of turning “The Corporation” into a living, breathing, human person (or persons, depending on the blogging situation).

I work for a retail company that I feel consistently makes poor decisions. However, as an employee, and as a customer just the same, if I could hear from the corporate leaders without the feeling of being in either a board meeting (dull and numbers based) or an ad campaign (generalized terms and attractive wording) – I might actually begin to trust them more, even if I disagree with them.

]]>