Comments on: Study: Email Beats the Pants Off of Social Networks for Marketing

By: capitolroi

capitolroi — Wed, 29 Oct 2008 00:05:35 +0000

This seems somewhat common sense, but I think it’s hard to make a blanket statement across verticals. Social traffic has by far been our lowest converting medium — not just compared to email, but across online channels. It still seems like a bit of a logical fallacy to group just by demographic irrespective of vertical.

By: micfo.com

micfo.com — Wed, 22 Oct 2008 12:23:40 +0000

I think spammers will :) reading this news, I personally won’t agree with the results because a sample survey at local area or a specific region can’t be the same if you do the survey to collect such information worldwide. SMS and email marketing (most widely recognized form of spam is e-mail spam) are mostly unsolicited and people still dislike it. :(

By: merlik

merlik — Wed, 22 Oct 2008 03:41:44 +0000

Social Networks should never never never be used for direct marketing purposes. Of course e-mail marketing is more effective. How much research was done that showed how many people liked a company because of the people who worked for or owned a company had a social network profile. And those owners/empoyees used the social network for it’s true purpose which put a face on that company. Which got everyone else to sign up for their e-mail marketing, which in turn closes the deal? That should be the process that anyone who wants to do social network marketing takes. Yes you can share stuff if you are truly excited about it, but it better be from you and not the company.

By: jisusss

jisusss — Wed, 22 Oct 2008 03:17:56 +0000

So,i think that email marketing messages will become importantly in the social networks for Marketing!