http://www.sitepoint.com/blogs/2008/08/22/yahoo-runs-headlong-into-newspaper-business/ News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com. Sun, 08 Nov 2009 18:10:55 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.sitepoint.com/blogs/2008/08/22/yahoo-runs-headlong-into-newspaper-business/comment-page-1/#comment-786412 potential Mon, 25 Aug 2008 03:29:10 +0000 http://www.sitepoint.com/blogs/?p=2873#comment-786412 The Yahoo! products have enormous potential and since selling them for a rather large newspaper company, have seen remarkable results for our clients. Yahoo! Hotjobs powers the employment section of the consortium's newspaper sites. The partnership propelled Hotjobs to the #2 position, ahead of Monster, within the first 6 months of going live. Behavioral targeting is another product I like. You can sell targeted banner ads across the Yahoo! network, geo-targeted for the local DMA your client wants to reach. You couldn't do that with local pageview inventory alone. The Yahoo! products have enormous potential and since selling them for a rather large newspaper company, have seen remarkable results for our clients. Yahoo! Hotjobs powers the employment section of the consortium’s newspaper sites. The partnership propelled Hotjobs to the #2 position, ahead of Monster, within the first 6 months of going live. Behavioral targeting is another product I like. You can sell targeted banner ads across the Yahoo! network, geo-targeted for the local DMA your client wants to reach. You couldn’t do that with local pageview inventory alone.

]]> http://www.sitepoint.com/blogs/2008/08/22/yahoo-runs-headlong-into-newspaper-business/comment-page-1/#comment-785461 Farneyboy Sat, 23 Aug 2008 23:15:41 +0000 http://www.sitepoint.com/blogs/?p=2873#comment-785461 Eh, I'm just trying to figure out what Sitepoint is trying to be. Is it an information site for developers and designers, or is it trying to be a new site like alleyinsider.com. Eh, I’m just trying to figure out what Sitepoint is trying to be. Is it an information site for developers and designers, or is it trying to be a new site like alleyinsider.com.

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