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	<title>Comments on: Can A Million Niche Yahoo!s Beat Google?</title>
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	<link>http://www.sitepoint.com/blogs/2008/07/11/can-a-million-niche-yahoos-beat-google/</link>
	<description>News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com.</description>
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		<title>By: myniche</title>
		<link>http://www.sitepoint.com/blogs/2008/07/11/can-a-million-niche-yahoos-beat-google/comment-page-1/#comment-759341</link>
		<dc:creator>myniche</dc:creator>
		<pubDate>Sat, 12 Jul 2008 03:13:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2617#comment-759341</guid>
		<description>The opportunity to develop search portals tied to social networks will restructure &quot;search&quot; as we know it today.    People have their favorite places to go on the web, and it they can get their next search result from that location, or a branded toolbar tied to their favorite social network, then Rebranding of search will begin to take place.

Google and Yahoo will serve search results, but you can bet they will control as much as necessary to assure their profit.    BOSS search sites will perhaps become specialized niche search tools that will feed Google and Yahoo new data.    

Monetization to the BOSS search portal will be essential for this to work.

Could a BOSS portal become as popular and used as much as Yahoo or even Google in the future?     

Is it a spring board opportunity for a BOSS Portal to build its social presence, then seek funding to go independent later?

This will be interesting.</description>
		<content:encoded><![CDATA[<p>The opportunity to develop search portals tied to social networks will restructure &#8220;search&#8221; as we know it today.    People have their favorite places to go on the web, and it they can get their next search result from that location, or a branded toolbar tied to their favorite social network, then Rebranding of search will begin to take place.</p>
<p>Google and Yahoo will serve search results, but you can bet they will control as much as necessary to assure their profit.    BOSS search sites will perhaps become specialized niche search tools that will feed Google and Yahoo new data.    </p>
<p>Monetization to the BOSS search portal will be essential for this to work.</p>
<p>Could a BOSS portal become as popular and used as much as Yahoo or even Google in the future?     </p>
<p>Is it a spring board opportunity for a BOSS Portal to build its social presence, then seek funding to go independent later?</p>
<p>This will be interesting.</p>]]></content:encoded>
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		<title>By: Drew</title>
		<link>http://www.sitepoint.com/blogs/2008/07/11/can-a-million-niche-yahoos-beat-google/comment-page-1/#comment-758655</link>
		<dc:creator>Drew</dc:creator>
		<pubDate>Thu, 10 Jul 2008 19:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2617#comment-758655</guid>
		<description>I&#039;m thinking that it may very well turn out to serve yahoo in a good way.

What could arise from developers having the ability to manipulate Yahoo&#039;s results to serve up SERPS? Not just perhaps something that would serve niche search, but maybe there is room for a few developments off this platform to  make an in-road into alternative search. 

As you point out, if the latter happens, then yahoo would pull off the heist of the century over google. Or, perhaps at least fragment the dominance of google. So long as the monetisation strategy serves google then I doubt their advertising partnership would cease due to such a development.

This could be the equivalent to what Amazon EC &amp; S3 did for starups.</description>
		<content:encoded><![CDATA[<p>I&#8217;m thinking that it may very well turn out to serve yahoo in a good way.</p>
<p>What could arise from developers having the ability to manipulate Yahoo&#8217;s results to serve up SERPS? Not just perhaps something that would serve niche search, but maybe there is room for a few developments off this platform to  make an in-road into alternative search. </p>
<p>As you point out, if the latter happens, then yahoo would pull off the heist of the century over google. Or, perhaps at least fragment the dominance of google. So long as the monetisation strategy serves google then I doubt their advertising partnership would cease due to such a development.</p>
<p>This could be the equivalent to what Amazon EC &amp; S3 did for starups.</p>]]></content:encoded>
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