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	<title>Comments on: Google Changes Favicon, Challenges You To Do Better</title>
	<atom:link href="http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/</link>
	<description>News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com.</description>
	<pubDate>Tue, 02 Dec 2008 04:33:23 +0000</pubDate>
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		<item>
		<title>By: adhyatma3010</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-840825</link>
		<dc:creator>adhyatma3010</dc:creator>
		<pubDate>Fri, 28 Nov 2008 16:40:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-840825</guid>
		<description>G is better than g 
&lt;a href="http://sufbay.com/busby-seo-test/busby-seo-test-page/" rel="nofollow"&gt;Busby Seo test&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>G is better than g<br />
<a href="http://sufbay.com/busby-seo-test/busby-seo-test-page/" rel="nofollow">Busby Seo test</a></p>]]></content:encoded>
	</item>
	<item>
		<title>By: Diego</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-820488</link>
		<dc:creator>Diego</dc:creator>
		<pubDate>Mon, 03 Nov 2008 10:02:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-820488</guid>
		<description>I don't know I thikn a little change is always good

Diego

www.corporatewebsolutions.net</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know I thikn a little change is always good</p>
<p>Diego</p>
<p><a href="http://www.corporatewebsolutions.net" rel="nofollow">http://www.corporatewebsolutions.net</a></p>]]></content:encoded>
	</item>
	<item>
		<title>By: http://www.Isquaretechnologies.com</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-772678</link>
		<dc:creator>http://www.Isquaretechnologies.com</dc:creator>
		<pubDate>Sat, 02 Aug 2008 06:20:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-772678</guid>
		<description>I don't like to lower case 'g'. Upper case 'G' is better</description>
		<content:encoded><![CDATA[<p>I don&#8217;t like to lower case &#8216;g&#8217;. Upper case &#8216;G&#8217; is better</p>]]></content:encoded>
	</item>
	<item>
		<title>By: omnicity</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-743761</link>
		<dc:creator>omnicity</dc:creator>
		<pubDate>Thu, 12 Jun 2008 20:28:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-743761</guid>
		<description>I'm not sure that this disproves your point about lowercase letters being more legible than uppercase, but in this case I have great difficulty in seeing as a letter at all, never mind associating it with Google. I'm sure that brands like Boots or Ford would love to have a 'modern' logo, but they have enough sense not to confuse their users by breaking their existing identity.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure that this disproves your point about lowercase letters being more legible than uppercase, but in this case I have great difficulty in seeing as a letter at all, never mind associating it with Google. I&#8217;m sure that brands like Boots or Ford would love to have a &#8216;modern&#8217; logo, but they have enough sense not to confuse their users by breaking their existing identity.</p>]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-743672</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 12 Jun 2008 15:03:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-743672</guid>
		<description>Why don't they make the first "G" on their home page lowercase also?</description>
		<content:encoded><![CDATA[<p>Why don&#8217;t they make the first &#8220;G&#8221; on their home page lowercase also?</p>]]></content:encoded>
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	<item>
		<title>By: jtresidder</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-743569</link>
		<dc:creator>jtresidder</dc:creator>
		<pubDate>Thu, 12 Jun 2008 08:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-743569</guid>
		<description>I prefer the new look (less stuffy), but I think they're mad to make the change. Not only have they discarded the recognition they've built for the old style (reason enough in itself), but they've also shot themselves in the foot with regards to their recent trademark kerfuffle. They've been asking people to capitalise the word when using Google as a verb in order to protect their trademark - it's hardly a good idea then, to teach people to associate a lower-case g with their page.</description>
		<content:encoded><![CDATA[<p>I prefer the new look (less stuffy), but I think they&#8217;re mad to make the change. Not only have they discarded the recognition they&#8217;ve built for the old style (reason enough in itself), but they&#8217;ve also shot themselves in the foot with regards to their recent trademark kerfuffle. They&#8217;ve been asking people to capitalise the word when using Google as a verb in order to protect their trademark - it&#8217;s hardly a good idea then, to teach people to associate a lower-case g with their page.</p>]]></content:encoded>
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	<item>
		<title>By: Chris_lu</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-743215</link>
		<dc:creator>Chris_lu</dc:creator>
		<pubDate>Wed, 11 Jun 2008 07:57:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-743215</guid>
		<description>In my opinion, the uppercase "G" was much easier to understand. When I see the "g" letter, I think at first abouth the FIRT uppercase "G" of google, and then I think, why the hell is it now lowercase ? 
Hard to change habits</description>
		<content:encoded><![CDATA[<p>In my opinion, the uppercase &#8220;G&#8221; was much easier to understand. When I see the &#8220;g&#8221; letter, I think at first abouth the FIRT uppercase &#8220;G&#8221; of google, and then I think, why the hell is it now lowercase ?<br />
Hard to change habits</p>]]></content:encoded>
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	<item>
		<title>By: AlexW</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-743127</link>
		<dc:creator>AlexW</dc:creator>
		<pubDate>Wed, 11 Jun 2008 00:38:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-743127</guid>
		<description>Baby -&gt; throw -&gt; bathwater

Essentially they've taken a company asset with a measurable dollar value and pulped it. They may be able to build another asset over time with a similar value but it's highly unlikely the new asset will be more valuable than the old one. 

So the result is they spend the next 6-12 months without their asset for no net gain. Silly IMO.

There are at least 5 or 6 designs above that still riff on the established 'G' but that give it a different spin with color or placement.</description>
		<content:encoded><![CDATA[<p>Baby -> throw -> bathwater</p>
<p>Essentially they&#8217;ve taken a company asset with a measurable dollar value and pulped it. They may be able to build another asset over time with a similar value but it&#8217;s highly unlikely the new asset will be more valuable than the old one. </p>
<p>So the result is they spend the next 6-12 months without their asset for no net gain. Silly IMO.</p>
<p>There are at least 5 or 6 designs above that still riff on the established &#8216;G&#8217; but that give it a different spin with color or placement.</p>]]></content:encoded>
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	<item>
		<title>By: Jim Neath</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-742752</link>
		<dc:creator>Jim Neath</dc:creator>
		<pubDate>Tue, 10 Jun 2008 09:19:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-742752</guid>
		<description>I really dislike it. It throws me off all the time.

If it's not broke, don't fix it.</description>
		<content:encoded><![CDATA[<p>I really dislike it. It throws me off all the time.</p>
<p>If it&#8217;s not broke, don&#8217;t fix it.</p>]]></content:encoded>
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	<item>
		<title>By: cranial-bore</title>
		<link>http://www.sitepoint.com/blogs/2008/06/10/google-changes-favicon-challenges-you-to-do-better/#comment-742655</link>
		<dc:creator>cranial-bore</dc:creator>
		<pubDate>Tue, 10 Jun 2008 06:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitepoint.com/blogs/?p=2542#comment-742655</guid>
		<description>The new 'g' is really bad, mostly because it is different.
As you mentioned Google has a very identifiable brand, and some people would see that little icons hundreds of times a day. When Google messes with that, and makes arbitrary changes they bugger up the familiarity, comfort and usability of their site. 
It's one of those cases where change needs to be very subtle and 'evolutionary' or not happen at all.

If Google are NOT changing their logo, I can't see how "forking" the favicon could possibly be helpful.</description>
		<content:encoded><![CDATA[<p>The new &#8216;g&#8217; is really bad, mostly because it is different.<br />
As you mentioned Google has a very identifiable brand, and some people would see that little icons hundreds of times a day. When Google messes with that, and makes arbitrary changes they bugger up the familiarity, comfort and usability of their site.<br />
It&#8217;s one of those cases where change needs to be very subtle and &#8216;evolutionary&#8217; or not happen at all.</p>
<p>If Google are NOT changing their logo, I can&#8217;t see how &#8220;forking&#8221; the favicon could possibly be helpful.</p>]]></content:encoded>
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