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Blogs » Archive for October 2nd, 2007
SitePoint’s Ruby on Rails Book is now FREE
I’m very happy to announce that for the next 60 days our book Build Your Own Ruby on Rails Applications is FREE* in PDF Format (a $29.95 USD value).
That’s right… Not an extract… Not a sample chapter… The ENTIRE 447 pages of Patrick Lenz’s incredible book is (for the next 60 days) free to download.
From installing Ruby, Rails and MySQL, to building and deploying a fully featured web application, this book has it all. Imagine building a Web 2.0 social news application, while learning the ins-and-outs of Ruby on Rails. This book shows you how to do it, step by step …
It’s no wonder this book has been described as the best Ruby on Rails beginners’ book on the market.
If you’ve ever thought about trying out Ruby on Rails, you’ll never get a better chance to learn why everyone’s talking about this revolutionary web development framework. Grab your FREE download today …
Feel free to spread the word to anyone who may be interested in Ruby on Rails, or anyone who just likes getting stuff for free :)
By the way, if you prefer your books in hardcopy …
Yahoo! Search Marketing Plays catch-up to AdWords
Yahoo! Search Marketing is finally catching up to AdWords and has launched new features (and highlighted old ones) to enable advertisers to exercise more control over where their ad dollars are going.
Among them:
Blocked Domains
Now you can specify websites in our partner distribution network where you don’t want your ads to appear.
Blocked Continents
Yahoo! automatically excludes traffic from continents other than North America. If global traffic is important to your business, you can opt into this traffic.
Both are steps in the right direction, though the blocked domains feature would be even more useful if it enabled advertisers to block ads from appearing on entire categories of webpages (such as domain name parking pages), a feature that is also badly lacking in AdWords.
Likewise, the blocked continent feature would be a lot more useful if Yahoo! allowed country-by-country targeting like Google does. Right now if you want to reach into Western Europe (Germany, UK, Switzerland, Sweden, Netherlands, etc.) you’re also forced to pay for traffic from Eastern Europe where the revenue-per-click is likely to be much lower.
I applaud the step in the right direction, but even more needs to be done for Yahoo! to catch-up to Google AdWords.
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