Comments on: Win $800 for redesigning the London 2012 Olympic Logo http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/ Sat, 30 Aug 2008 11:00:48 +0000 http://wordpress.org/?v=2.5 By: Vasco de Sousa http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-283408 Vasco de Sousa Fri, 22 Jun 2007 13:39:28 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-283408 I think my neighbour's great grandfather made the original logo, he used the edge of a book when his stencils broke. The colors match the Sitepoint design, yet more evidence that ten percent of men are <em>colorblind</em>. The contest is a great idea. Almost all of the alternatives are<strong><em> much </em></strong>nicer. You've got to work hard to make a logo that bad. I think my neighbour’s great grandfather made the original logo, he used the edge of a book when his stencils broke. The colors match the Sitepoint design, yet more evidence that ten percent of men are colorblind.

The contest is a great idea. Almost all of the alternatives are much nicer. You’ve got to work hard to make a logo that bad.

]]> By: JP2 Designs http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-280748 JP2 Designs Wed, 20 Jun 2007 03:27:42 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-280748 Oppps sorry about the above post... I did not sign in (first time using this blog) and the link was not right either.. should have been: http://germworks.net/blog/2007/06/13/london-2012-olympics-logo Sorry :( Oppps sorry about the above post…
I did not sign in (first time using this blog) and the link was not right either..

should have been: http://germworks.net/blog/2007/06/13/london-2012-olympics-logo

Sorry :(

]]> By: Anonymous http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-280743 Anonymous Wed, 20 Jun 2007 03:25:43 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-280743 Yeah it is shocking, posted my thought on over at my blog (<a href="http://germworks.net/blog" rel="nofollow">germworks.net/blog</a>). Seems that everyone does not like it, except ghuytro. I see Australia as the zero but I do not see the other countries... Yeah it is shocking, posted my thought on over at my blog (germworks.net/blog). Seems that everyone does not like it, except ghuytro.

I see Australia as the zero but I do not see the other countries…

]]> By: RUBIC http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-279545 RUBIC Tue, 19 Jun 2007 02:55:44 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-279545 When is Sitepoint revamping their brand ID? When is Sitepoint revamping their brand ID?

]]> By: RichardN http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-279434 RichardN Tue, 19 Jun 2007 00:30:31 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-279434 I believe there is a difference between designing a logo that's professional/simple and a logo that's evolutionary/convention breaking. In this case the logo should be 90% professional/simple and 10% evolutionary. The current logo has this ratio the other way around. Any other of the designs at http://www.betterlondonlogo.com/londonlogo-app/displayHome.do would be better than the current iteration as they ooze more professionalism while remaining straightforward to look at. My first impressions of the Sitepoint London 2012 logo told me that it was a complete joke. Not only was it amateurish, it looks like someone designed this intoxicated because it does not represent style in today's standards. I believe someone has taken the term "graphical evolution" too seriously. Obviously the concept was great but unfortunately they have completely missed the mark with this design. Maybe in 2012 it will be a benchmark for logo design and graphical evolution? I believe there is a difference between designing a logo that’s professional/simple and a logo that’s evolutionary/convention breaking. In this case the logo should be 90% professional/simple and 10% evolutionary. The current logo has this ratio the other way around. Any other of the designs at http://www.betterlondonlogo.com/londonlogo-app/displayHome.do would be better than the current iteration as they ooze more professionalism while remaining straightforward to look at.

My first impressions of the Sitepoint London 2012 logo told me that it was a complete joke. Not only was it amateurish, it looks like someone designed this intoxicated because it does not represent style in today’s standards. I believe someone has taken the term “graphical evolution” too seriously. Obviously the concept was great but unfortunately they have completely missed the mark with this design.

Maybe in 2012 it will be a benchmark for logo design and graphical evolution?

]]> By: TannerC http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-275299 TannerC Thu, 14 Jun 2007 20:26:43 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-275299 pixelsoul is right, they're at least getting great marketing over it. If entrants of the sitepoint contest want to get more exposure for their logo they can submit it to this site I found: http://www.betterlondonlogo.com The next five years could prove to be pretty interesting. pixelsoul is right, they’re at least getting great marketing over it. If entrants of the sitepoint contest want to get more exposure for their logo they can submit it to this site I found:

http://www.betterlondonlogo.com

The next five years could prove to be pretty interesting.

]]> By: pixelsoul http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-272534 pixelsoul Mon, 11 Jun 2007 22:09:59 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-272534 lol well it is fugly but at least the entire world is talking about it :) lol well it is fugly but at least the entire world is talking about it :)

]]> By: likeit http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-269861 likeit Fri, 08 Jun 2007 21:49:01 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-269861 ok, lets make some oposition. i think design of the offical logo has a lot of advantage in therms of graphical evolution. it represets good quality, and concept, breaking convetions of 'nice' boring logos like presented below. and maybe theres also ac/dc inside representing australia? ok, lets make some oposition. i think design of the offical logo has a lot of advantage in therms of graphical evolution. it represets good quality, and concept, breaking convetions of ‘nice’ boring logos like presented below. and maybe theres also ac/dc inside representing australia?

]]> By: Gamermk http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-269688 Gamermk Fri, 08 Jun 2007 17:45:46 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-269688 There obviously were far too many salesmen in the room when this logo got approved. I can't believe how bad it is. There obviously were far too many salesmen in the room when this logo got approved. I can’t believe how bad it is.

]]> By: ghuytro http://www.sitepoint.com/blogs/2007/06/08/win-800-for-redesigning-the-london-2012-olympic-logo/#comment-269648 ghuytro Fri, 08 Jun 2007 16:25:54 +0000 http://www.sitepoint.com/blogs/?p=1941#comment-269648 To me, the shapes in the logo look like North America, South America, Europe/Asia and Africa - and I'm guess the islandy bit is Australia? I can see what they were after with the logo, represent the globe and make it look like the number '2012' - and I have to say it's actually quite creative and something I've never seen before. The other logos look like "been there done that" - I mean, the olympic rings over St. Paul's? Two swooshy stripes with the word "London 2012". I'm pretty sure I'm in the minority here though :D To me, the shapes in the logo look like North America, South America, Europe/Asia and Africa - and I’m guess the islandy bit is Australia?

I can see what they were after with the logo, represent the globe and make it look like the number ‘2012′ - and I have to say it’s actually quite creative and something I’ve never seen before.

The other logos look like “been there done that” - I mean, the olympic rings over St. Paul’s? Two swooshy stripes with the word “London 2012″.

I’m pretty sure I’m in the minority here though :D

]]>