Comments on: Publishing for Success

By: davestarr

davestarr — Sun, 07 Jan 2007 00:11:19 +0000

@ Jason … and the “bad” thing about marketing is? Some of us have to earn a living and jobs are only generated by devising a product and getting it sold. FWIW I didn’t consider Mark H’s message out of line at all … people come here for information … the fact that a new product is selling well is most assuredly useful information to those of us looking for news about what works and what doesn’t.

@ MarkB … how can allegedly excessive marketing convince a customer to keep coming back for more with a 90% dissatisfaction rate? What aspect do you feel is the real ‘hook’? If I could find that out I could turn my lackluster sales career around.

By: Mark Harbottle

Mark Harbottle — Fri, 29 Dec 2006 22:14:39 +0000

Believe me, there are better marketing ploys than congratulating an author by commenting in his blog. But whatever you reckon!

By: shadowbox

shadowbox — Fri, 29 Dec 2006 11:18:22 +0000

Best of luck with that book Dave, but I have to completely agree with Jason Batten regarding Mark Harbottle’s original post – posting something like that publicly just comes across as a very transparent and embarrassing marketing ploy.

By: Mark Harbottle

Mark Harbottle — Thu, 28 Dec 2006 22:14:58 +0000

MarkB, I’d be interested to hear more about why you were dissatisfied with our books. That’s not consistent with the feedback we get from many of our customers. Which books do you own and what don’t you like about them? We also offer a money back guarantee you know?

By: MarkB

MarkB — Thu, 28 Dec 2006 08:29:55 +0000

I agree with Jason Batten. It seems all Sitepoint has become now is a marketing vehicle for the books it pumps out. I have bought many of them, and been dissatisfied about 90% of the time – damn your marketing skills!! ;-)

By: somecallmejosh

somecallmejosh — Tue, 26 Dec 2006 16:18:34 +0000

Great book. Sitepoint does it again.

By: senthiln

senthiln — Tue, 26 Dec 2006 06:07:55 +0000

A great marketing strategy. I like your honest answer not trying to hide the real intention. I want to try some of the tips in the book for managing my web portal – SupplyChainStar

Senthil

By: Jason Batten

Jason Batten — Tue, 26 Dec 2006 04:53:29 +0000

Dave, I’m happy to report that your book is selling like crazy. Hundreds of copies sold already in only it’s first week and with limited marketing!

That’s marketing right there… do you think we are stupid? you could have clearly sent him an email rather than posting it… honestly where’s the class gone from this place…

By: Madmac

Madmac — Sun, 24 Dec 2006 16:56:51 +0000

What a unique insight behind the scenes of a publication. We all know, thanks to Andrew N, that the primary motivation for writing an instructional book is to position oneself as an expert in the field, but seldom will an author admit this outright — let alone give us a window into his return on investment! Looking forward to the next update with abated breath.

By: ASJ

ASJ — Sun, 24 Dec 2006 04:55:24 +0000

Congrats!

By: dhecker

dhecker — Sat, 23 Dec 2006 18:49:26 +0000

Great news! Thanks, Mark

By: Mark Harbottle

Mark Harbottle — Sat, 23 Dec 2006 04:38:51 +0000

Dave, I’m happy to report that your book is selling like crazy. Hundreds of copies sold already in only it’s first week and with limited marketing!