It’s been working for my husband’s biz amazingly well, although the wide funnel was purely by necessity in the beginning to survive a tough sound engineering world. He had to have jobs with 3 venues in the beginning plus one part time ‘real’ job. Since everyone is that business has to do the same, he now has contacts who also work in music stores and have more access to people looking for sound engineers. They send business his way since they all have fun working together. (One must weed out the non-trustworthy people in the process too.) My husband finally got to quit the part time job.

So anyway, now trying to apply that wide funnel idea to my biz. - Christina