Comments on: Classic Advertising Books

By: alain

alain — Fri, 15 Dec 2006 22:38:53 +0000

And more current still…
(And the definitive book on the Creative Revolution - well, maybe Dobrow’s “When Advertising Tried Harder” was pretty good, and 25 years earlier.)
Check out this book on Helmut Krone, reviewed recently at Design Observer. You won’t get a more thorough book on all the really great, ground breaking work (I think more than 800 illustrations) and hoe art direction came to define modern advertising.
Interestingly Krone was influenced by Ogilvy - the great putter-downer of all things ‘creative’
Enjoy
Alain

By: Ruperto

Ruperto — Tue, 05 Sep 2006 12:20:44 +0000

Creative Advertising- Ideas and techniques from the world’s best campaigns, Thames and Hudson. This is a great book that is completely non-scientific non-theory. Instead it uses experience hands-on knowledge from leading advertising creatives to study the creative individual processes behind great advertising. Creativity and ideas are frequently killed by science and theory. I loved this books lateral thinking in its colourful varied look at advertising around the world.
I want to buy a book on digital marketing and internet branding, anyone know any good ones?

By: anitha

anitha — Mon, 17 Apr 2006 06:29:20 +0000

can someone give a brief of david ogilvy’s book please..

By: Dorsey

Dorsey — Tue, 28 Mar 2006 03:40:16 +0000

I absolutely loved David Ogilvy’s book, possibly because the images tugged at my memory, having seen many of those ads years ago. Some of his concepts seem outdated now, but advertising is not my profession, so I can’t really say what works and what doesn’t. However, he reveals a lot of common sense approaches and techniques that are very difficult to argue with.

I borrowed a copy from my local library several times. I’d recommend reading it from cover to cover, but there are only a few things that you need to have stick, and taking notes did it for me.

Dorsey

By: friendsterindia

friendsterindia — Wed, 22 Mar 2006 14:54:01 +0000

22 immutable laws of branding/internet branding…

By: Lord Brar

Lord Brar — Mon, 20 Mar 2006 11:56:43 +0000

@James : >> Sure, there’s a general trend of principles to follow, but surely 90% of the content in these books is irrelevant to online advertising? basic principles are the same.

If you know what influences the human mind, you can easily create effective ad-campaigns. I’d highly recommend that you read Influence : The Psychology of Persuasion by Robert Cialdini.

By: Ravedesigns

Ravedesigns — Mon, 20 Mar 2006 00:38:24 +0000

Okay - I’ll add my two favorite classic to the list…

Tested Advertising Methods by John Caples and

How to Write a Good Advertisement by Victor O. Schwab.

Good, good stuff!

By: babyboy808

babyboy808 — Mon, 20 Mar 2006 00:15:39 +0000

James, the most recent book might be 20 years old indeed, but i’m sure the concepts are still valid. They won’t talk about online advertising i’m sure, but they will explain the core principles on advertising.

By: James

James — Mon, 20 Mar 2006 00:02:20 +0000

The most recent book in that list is almost 20 years old. Sure, there’s a general trend of principles to follow, but surely 90% of the content in these books is irrelevant to online advertising?

By: aneitlich

aneitlich — Sun, 19 Mar 2006 16:22:47 +0000

Lord Brar:

Absolutely I agree. Marketing and relationships are all about human psychology and understanding of the human mind.

I don’t know the Bettger book, but read the Cialdini book over and over again as well; it also changes how I think about marketing and relationships.

And Carnegie’s book is also a classic.

Also, the Harvard MBA thing is way over-rated. It opens doors for me, that’s for sure. But their content is not what helped me. Learning, doing, and building relationships while serving others and thinking on my feet have been the keys!