Comments on: Why I Love Interstitials

By: aianduskool%252540aed.rapina.ee

aianduskool%252540aed.rapina.ee — Mon, 11 Jun 2007 18:01:43 +0000

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By: aianduskool%2540aed.rapina.ee

aianduskool%2540aed.rapina.ee — Mon, 11 Jun 2007 18:00:50 +0000

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By: FreeLancer

FreeLancer — Thu, 31 May 2007 09:04:42 +0000

I haven’t seen an interstitial in quite sometime.

I’m a HUGE fan of Ad Muncher which blocks every form of advertisement devised by the minds of men so far.

Ad Muncher works with EVERY browser/program on your system so you only need to install it once and everything is ad free.

Ads don’t stand a chance.

http://www.admuncher.com for your sanity and ftw!

By: a user

a user — Fri, 23 Feb 2007 19:35:34 +0000

You are what people call a jerk off. Using interstitials in your website will only drive users away. It is your line of thinking that has turned the internet into a dumping ground.

By: seeker

seeker — Wed, 15 Nov 2006 05:58:52 +0000

Hi !
Could you give me an example of :
- an interstitial
- a superstitial
- a shoshkele
(with the URL of the page where you found it) because I don’t really understand these notions !
Thanks !

By: Interstitials The Answer To Ad Blockers? » Web Marketing Strategy Update

Interstitials The Answer To Ad Blockers? » Web Marketing Strategy Update — Mon, 06 Feb 2006 17:47:43 +0000

[…] Touching on some of the points I made in Blocking Ads and Stealing Commissions With FireFox, Chris Beasley’s article Why I Love Interstitials caught my eye. Chris says he’s so enamored because he sees interstitials as “more or less the only ad format that can easily and reliably foil every ad blocker.” […]

By: Web Marketing Strategy Update

Web Marketing Strategy Update — Mon, 06 Feb 2006 17:46:24 +0000

Interstitials The Answer To Ad Blockers?

…

By: jpatterson

jpatterson — Sun, 05 Feb 2006 11:59:10 +0000

I think the key issue here is that advertising has supported all free or low cost media in the history of western culture. Radio, broadcast television and newspapers are all primarily supported by advertising.

I can see everyone’s points here, and they are all definately valid - but to most people, the Internet is not free or low cost. You can pay per minute - in which case you don’t want to have to spend time waiting for interstitials or trying to find the close button on a giant Flash advertisement that has been plastered over your screen.

Or, you pay a monthly fee - £20.00? £30.00? That’s not low cost. You don’t see advertisements on BBC channels because they are supported by your yearly television licence - so why would normal Internet users want to see advertisements on the Internet when they pay a fair amount of money to access it?

To everyday Internet users, the Internet is just another service that, as far as they are concerned, they have already paid for.

By: petertdavis

petertdavis — Thu, 02 Feb 2006 06:32:26 +0000

Hey Chris, which of your sites are you currently using Interstitials? I’d like to have a look at how you’re using them.

By: dsandall

dsandall — Thu, 02 Feb 2006 03:26:51 +0000

Alex, maybe I used an extreme example, but if you consider CNN, Slate or Wired, you have to remember that regardless of the site, they have a CHOICE in what ads to run and what not to run. Which is my point, is that it is the editorial choice as to what ads to allow that make the difference. I still think it is the proverbial snake oil salesmen that we should be rallying against versus the ad formats themselves.

Recently we had a site we wanted to advertise on for a client, and they had specific aesthetic guidelines of what they would accept. We tweaked our creative to their standards and so far the campaign is doing well.

I was not trying to make a point about the economics of revenue streams of alistapart or any other site, but rather the fact that who ever runs the site chooses what ads they find are acceptable or not. Back to my point that it is the operators of these sites that have propigated crappy business practices that lead to us even having this discussion.

Look even on this site. There are ads, are they making you agitated or wanting to leave the site? Probably not, because you’re posting.. That’s the point, the guys here made it a point not to have dumb ads; ie. editorial control.

Dwayne