Thanks for the information

can someone explain to me how this is done. I have some very high quality type-in domain names and common misspellings that I would like to make money from.

Please email me at: spdrus at yahoo dot com

Google AdSense For Domains Program Overdue For Reform — And Yahoo & Microsoft Should Also Take Note

The DNJournal article is very interesting, as is Rick Schwartz’s Website. According to the “History” article on his Website, he values his domain names at $1 billion dollars.

Even if the true market value is only half of that, his yield is a measly 4% on his entire domain name portfolio.

Too funny. I keep seeing the same sources that you point out, but not reading looking into them… ;)

If he is right about the current market value of his domain name portfolio, then he should sell his names and diversify his holds; e.g. the returns are pretty low and he’s got all his eggs in one basket. This also points to the fact the he just got lucky, although I’m guessing that his portfolio of names is not worth .5 or 1 billion…

Even if the true market value is only half of that, his yield is a measly 4% on his entire domain name portfolio.

And I too want to be a mysterious industry giant that sends people to meetings in bars pretending to be me :)

When does it make sense to simply park a domain name instead of building an actual site around it? It seems to me the simple answer is just “when you can make more money at it”. I just find it hard to imagine any given domain generating more revenue by simply being parked than it does by having an original web site developed around it.

Also, Schwartz goal was not to work - making money was secondary.

When does it make sense to simply park a domain name instead of building an actual site around it?

There was never a point at which it made sense to acquire domains for resell or traffic, the market simply happen and some people had taken the risk. Maybe they had experience in real estate or 800 numbers, who knows.

If your asking if it makes sense now, I would say NO…

Given that Schwartz pulls in 20 million per year with the 5,000 names he owns—I would say so…

My question wasn’t “Does it make sense?”, but rather “When does it make sense?”

Obviously pulling down 2 million a year screams, “I know what I’m doing”, but for those of us who can’t afford to drop $100,000 on a single high-profile name (even if it is a great deal), that sort of income is quite a ways off.

Let’s say I find out that “thisgreatdomainname.com” is available, so I register it. I immediately park it with DomainSponsor and a few months later I’ve received a trickle of traffic, and no click throughs. I then try to sell the name, but months go by with no offers.

Then I decide to develop a site around the name. I come up with unique content, I optimize the site for the search engines, I spend a modest amount marketing the site to drive up its pagerank, and I try to attract a loyal membership. I put ads in various places on the site, I sell books and other related products, and I actually start to generate revenue.

When does it make sense to simply park a domain name instead of building an actual site around it? It seems to me the simple answer is just “when you can make more money at it”. I just find it hard to imagine any given domain generating more revenue by simply being parked than it does by having an original web site developed around it.