Comments on: The big idea of the day http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/ News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com. Tue, 02 Dec 2008 01:06:30 +0000 http://wordpress.org/?v=2.5 By: Fenrir2 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10535 Fenrir2 Sun, 06 Nov 2005 19:50:02 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10535 The most successful companies (MS for example) just sell things directly to people using it. The most successful companies (MS for example) just sell things directly to people using it.

]]> By: ccdesigns http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10431 ccdesigns Wed, 02 Nov 2005 16:38:25 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10431 For those of you interested in the custom clothing market - I have given business to another site that has their own cool little twist on custom pieces: http://www.neighborhoodies.com That site is perhaps better (IMO) than cafepress, because it appeals to a niche market. Not nearly as hard to manage and advertising / marketing can be more targeted. For those of you interested in the custom clothing market - I have given business to another site that has their own cool little twist on custom pieces:

http://www.neighborhoodies.com

That site is perhaps better (IMO) than cafepress, because it appeals to a niche market. Not nearly as hard to manage and advertising / marketing can be more targeted.

]]> By: jont17 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10419 jont17 Wed, 02 Nov 2005 11:34:38 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10419 The difference between cafe press and old style printing companies making promotional pens is that Cafe Press do print runs of 1. The difference between cafe press and old style printing companies making promotional pens is that Cafe Press do print runs of 1.

]]> By: cholmon http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10418 cholmon Wed, 02 Nov 2005 10:58:32 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10418 I'll definitely agree with MarkB's comment. It has persistently taken at least 6 days to get a response back from them. I think #5 in Adnrew's list should be a psychotic commitment to quality of product & service. I’ll definitely agree with MarkB’s comment. It has persistently taken at least 6 days to get a response back from them.

I think #5 in Adnrew’s list should be a psychotic commitment to quality of product & service.

]]> By: MarkB http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10414 MarkB Wed, 02 Nov 2005 10:20:21 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10414 It's just a pity their customer service department (taking over a week to reply to enquiry emails) is so wanting. It’s just a pity their customer service department (taking over a week to reply to enquiry emails) is so wanting.

]]> By: BerislavLopac http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10410 BerislavLopac Wed, 02 Nov 2005 09:26:04 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10410 www.lulu.com http://www.lulu.com

]]> By: Anonymous http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10399 Anonymous Wed, 02 Nov 2005 00:30:39 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10399 interesting strategy interesting strategy

]]> By: i-devs http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10391 i-devs Tue, 01 Nov 2005 18:26:18 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10391 Actually, there is something even more subtle here. In fact, what is most brilliant about what they are doing, has nothing to do with what they are doing or how they are doing it. Reality... what they are doing is not new, it is in fact considerably older than the web. In fact, it is probably older than most or all of us who will be reading this. What they are really doing is specialty promotion marketing... you know those companies that print your name on pens to give away, or your logo on a blanket to give to all your employees for the holidays, or your company info on a waterbottle to be given out at an event. So what's really brilliant, is while most of us spend time trying to come up with the next "big thing", the winning idea that no one has ever thought of, they've taken an age old concept and found a new spin, a new way to look at it, and a new way to package it. Now that's brilliant! Actually, there is something even more subtle here. In fact, what is most brilliant about what they are doing, has nothing to do with what they are doing or how they are doing it.

Reality… what they are doing is not new, it is in fact considerably older than the web. In fact, it is probably older than most or all of us who will be reading this.

What they are really doing is specialty promotion marketing… you know those companies that print your name on pens to give away, or your logo on a blanket to give to all your employees for the holidays, or your company info on a waterbottle to be given out at an event.

So what’s really brilliant, is while most of us spend time trying to come up with the next “big thing”, the winning idea that no one has ever thought of, they’ve taken an age old concept and found a new spin, a new way to look at it, and a new way to package it.

Now that’s brilliant!

]]> By: lajkonik86 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10390 lajkonik86 Tue, 01 Nov 2005 17:20:40 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10390 Basicly what they are doing is affiliate marketing, with the added twist that you can create your own products. Right? Basicly what they are doing is affiliate marketing, with the added twist that you can create your own products. Right?

]]> By: ccdesigns http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10389 ccdesigns Tue, 01 Nov 2005 17:08:16 +0000 http://www.sitepoint.com/blogs/2005/11/01/the-big-idea-of-the-day/#comment-10389 I got the fortunate chance back in 1999 to discover this company. One of our email servers got hacked and we went into super emergency mode. Our admins and I went internet commando on the situation, but it took about 36 hours to resolve. Consequently, I thought our admins deserved some deification, so I made them company shirts - with the regular logo on the front, but then: "sleep with your server administrator." on the back. Consequently - <a href="http://www.cafepress.com" rel="nofollow">cafepress</a> was my choice in vendors and have used them countless times since. Great points though Andrew; 1-4 are potential cornerstones in many businesses, let alone if one tried to use all 4 at once! I got the fortunate chance back in 1999 to discover this company. One of our email servers got hacked and we went into super emergency mode. Our admins and I went internet commando on the situation, but it took about 36 hours to resolve. Consequently, I thought our admins deserved some deification, so I made them company shirts - with the regular logo on the front, but then:

“sleep with your server administrator.”

on the back.

Consequently - cafepress was my choice in vendors and have used them countless times since.

Great points though Andrew; 1-4 are potential cornerstones in many businesses, let alone if one tried to use all 4 at once!

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