Client expect a level of service and proffessionalism that matches their own. So usually, if you want serious clients you’ve got to be serious as well. Your identity has to match the image you’re trying to create, otherwise sooner or later your clients will see right though you.

Building credibility though testimonials is the next best thing to personal referals.

I’ve been in business for over 5 years now, and have build my business entirely on personal referals. I’ve never spend a dollar on marketing, and none the less, almost every week I have to turn new clients down, because I can’t keep up with all the work my clients are giving me.

From my point of view, you’re doing the right thing, but remeber this: keep reinventing yourself continuously. Even though business is good now, it won’t be in the long run, if you don’t stay on top of changes in the marked and changes in your own business preferences.

Then why do i see fat ugly blokes with stunning women??…ah yes!…Money!

Yes and no. ‘Being a 10′ is about being an ‘attractive package’, and there are many different ways of assembling that package. Looks and money are just two aspects.

Of course, money might facilitate other aspects. For instance, it might give someone more freedom to have fun and be spontaneous. It also might allow them to dress more sharply. And of course, being able to accumulate wealth might give someone a lot of self confidence, and people are drawn to those with confidence. It’s usually more complex than just having cash.

Says a lot about these types of women, doesn’t it?

ever consider that ‘being a 10′ in those factors that you can influence - like personality, humor, ways of being, etc… gets stunning women??? but I guess its just easier for you to think its money, that way you don’t have to risk anything… ;)

Then why do i see fat ugly blokes with stunning women??…ah yes!…Money!

Says a lot about these types of women, doesn’t it?

To get a ‘10′ client, first think of the ‘10′ to make you needed. :)

Then why do i see fat ugly blokes with stunning women??…ah yes!…Money!

Aside from thinking to much about that comment, a really great food-for-thought article. It definately got the old cogs turning.

I DON’T mean the corner computer repair shop.

I thought over the years that you stressed that the leading-edge companies (technology wise) were not the ones that made money, but the me-toos that came along later when the market was established?

Neither. I’m simply de-emphasizing that sort of client and moving to target more dynamic, leading-edge companies.