Comments on: Answer: The winning press release is…..

By: vinyl-junkie

vinyl-junkie — Fri, 23 Sep 2005 04:07:42 +0000

I didn’t post a guess on which release would do better, but I thought to myself that trying to piggy back on the Katrina story was about like betting that you’ll win the lottery. There were (and still are) many human interest stories from that disaster – too many, I think, for your press release to stand out among the crowd. I can’t say I’m terribly surprised that the other one did better for you.

By: aneitlich

aneitlich — Thu, 22 Sep 2005 19:28:33 +0000

drakke:

The Sarasota publication is called s2report.com (very cool concept by the way). These are the first 2 I submitted for this product. I had submitted releases to the editor for another company previously, and we emailed back and forth based on that. Again, this publication picked up the release about the product in general, but not the other one about the Katrina victim (which makes sense since key player in that story is not Sarasota based).

This brings up another point: Never nag editors if they don’t print your release or call you for info. Make one pitch and leave it at that or you will be branded a pest. That’s why persistence pays off — in terms of ongoing releases about different stories vs. bothering people over and over about one story.

By: drakke

drakke — Thu, 22 Sep 2005 18:53:26 +0000

Andrew,

How long have to dealt with the editor of the Sarasota publication and how many releases did you send to them previously?