When you say send people to both urls, are you talking about within the same piece of advertising, or via different pieces? eg. say 500 flyers with one url, another 500 with another url, etc.

You don’t even need to use different URL’s… There is software available that will show version A or version B of a page at random, track and compare conversions, etc. There are a few packages like SiteSpect but also try a web search for ’split testing software’.

Good luck!

Everything in a split test should be identical (except the thing you are testing). So if you are testing price or an offer, then you want customers from all of your ads to go 50% to one URL and 50% to the other.

If you are testing 2 forms of advertising, then you should create a system so that you can track their behavior by ad. The way I do this is by creating separate URLs with the same content (called a campaign). Ad1 takes customer to URL1 and Ad2 takes customer to URL2. Then I can track behavior more simply.

Oddly enough I’ve been subscribed to marketing sherpa and never heard the term split testing, although read a bit on the technique.

Thanks for the explanations. I’m about to launch a new product website and will look into this split testing technique a lot closer.

When you say send people to both urls, are you talking about within the same piece of advertising, or via different pieces? eg. say 500 flyers with one url, another 500 with another url, etc.