Comments on: Tips on a direct marketing campaign

By: pdxi

pdxi — Tue, 30 Nov 1999 00:00:00 +0000

Andrew, you make it sound so simple. The truth is that anyone can do this – thanks for the ideas and encouragement.

By: mrsmiley

mrsmiley — Tue, 30 Nov 1999 00:00:00 +0000

Nice one Andrew. I’m looking to launch a new product service soon within a niche market. I’ll most certainly take this advice into account before creating our launch campaign. Thanks.

By: graedus_dave

graedus_dave — Tue, 30 Nov 1999 00:00:00 +0000

Thanks! Great advice.

By: floriauck

floriauck — Tue, 30 Nov 1999 00:00:00 +0000

yes, very good advice. just what I have been looking for. thanks

By: hurtdidit

hurtdidit — Tue, 30 Nov 1999 00:00:00 +0000

Great insight, however I have one question that always bugs me...in the U.S. we have a National "Do Not Call" registry, which prohibits telemarketers from calling businesses who have registered on that list.

If we are following up direct mail with phone calls to these prospects, aren't we risking a fine from the feds, for calling numbers that may be on the Do Not Call registry?

By: aneitlich

aneitlich — Tue, 30 Nov 1999 00:00:00 +0000

Do Not Call registry applies to residences only as I understand it.

However, if you buy a list, your list broker should scrub all #'s against the DNC Registry, and you should make sure they do.

By: hurtdidit

hurtdidit — Tue, 30 Nov 1999 00:00:00 +0000

Thanks Andrew…my understanding was that business numbers could also be added to that list (I did with mine anyway), but you are probably correct.

By: sasquash

sasquash — Tue, 30 Nov 1999 00:00:00 +0000

If you can't call then follow show up in person, do some cold calls, even if it's just to give them a business card.