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	<title>Comments on: Consumer Reports&#8217; WebWatch Conference on Search Advertising</title>
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	<link>http://www.sitepoint.com/blogs/2005/04/21/consumer-reports-webwatch-conference-on-search-advertising/</link>
	<description>News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com.</description>
	<pubDate>Tue, 02 Dec 2008 07:55:51 +0000</pubDate>
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		<title>By: Kadence</title>
		<link>http://www.sitepoint.com/blogs/2005/04/21/consumer-reports-webwatch-conference-on-search-advertising/#comment-5372</link>
		<dc:creator>Kadence</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2012908926#comment-5372</guid>
		<description>&lt;p&gt;The big three make sponsored listings clear; does anyone else really matter?&lt;/p&gt;

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		<content:encoded><![CDATA[<p>The big three make sponsored listings clear; does anyone else really matter?</p>]]></content:encoded>
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		<title>By: Kadence</title>
		<link>http://www.sitepoint.com/blogs/2005/04/21/consumer-reports-webwatch-conference-on-search-advertising/#comment-5373</link>
		<dc:creator>Kadence</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2012908926#comment-5373</guid>
		<description>&lt;p&gt;&lt;blockquote&gt;&lt;p&gt;How many PPC advertisers think they're targeting search, when in fact a high percentage of their ad displays and click-throughs come from expired domains (or for a couple hilarious weeks, mistyped domains), pop-ups and pop-unders, adware/scumware, etc.? Do the PPC providers openly disclose this side of their distribution network, or do they sort of admit to "having a partnership" when they get cornered?&lt;/p&gt;&lt;/blockquote&gt;&lt;br /&gt;
Good point. Though I wonder if the ROI for advertisers is significantly different than with actual search engine results, vs. PPC parked domains.&lt;/p&gt;

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<p>How many PPC advertisers think they&#8217;re targeting search, when in fact a high percentage of their ad displays and click-throughs come from expired domains (or for a couple hilarious weeks, mistyped domains), pop-ups and pop-unders, adware/scumware, etc.? Do the PPC providers openly disclose this side of their distribution network, or do they sort of admit to &#8220;having a partnership&#8221; when they get cornered?</p>
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Good point. Though I wonder if the ROI for advertisers is significantly different than with actual search engine results, vs. PPC parked domains.</p>]]></content:encoded>
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