Comments on: Be an equal

By: drakke

drakke — Wed, 31 Dec 1969 19:00:00 +0000

Nicely illustrated. Conversely, you don�t want to make the customer feel inferior. I this field, knowledge of the customer and their business� are important and a sure fire way to lose that communication channel is to make them feel inadequate.

By: aneitlich

aneitlich — Wed, 31 Dec 1969 19:00:00 +0000

Yes!

By: Kadence

Kadence — Wed, 31 Dec 1969 19:00:00 +0000

Looking for projects with a specific criteria is indeed a good strategy. It’s just a question of filtering.

By: etsuko

etsuko — Wed, 31 Dec 1969 19:00:00 +0000

I don’t really get the point of ‘the guy’ being choosy as equal footing but I do agree on the principle of always maintaining an equal footing with clients in terms of work/relationship. :)

By: redferret

redferret — Wed, 31 Dec 1969 19:00:00 +0000

I think also that if you come across as the begging vendor, you are leaving yourself wide open to abuse by the sort of customer who will push as far as they absolutely can until you find yourself developing half the internet in a month for the price of a MacDonalds burger.

By: TheAnarchist

TheAnarchist — Wed, 31 Dec 1969 19:00:00 +0000

The more you can mould yourself into that “trusted advisor” position with your clients, the more irreplacable you become to those clients. Therefore, repeat jobs with clients that you (hopefully) like.

By: Ivan

Ivan — Wed, 31 Dec 1969 19:00:00 +0000

Well… I totally agree with Andrew on this topic, and it works. I discovered this idea accidentally. Namely, as more and more I got into programming and design I didn’t have time to do as much marketing any more, so my dad started working with me. His knowledge about internet and computers in general is limited, but that seems to be his strength. He knows what can be done, though he has no idea how it is going to be done. So he talks with a customer and then gives me the specs for the project. It works like a charm, and he’s selling like 3 times more than I have before.