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	<title>Comments on: How to write an effective case study</title>
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	<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/</link>
	<description>News, opinion, and fresh thinking for web developers and designers. The official podcast of sitepoint.com.</description>
	<pubDate>Tue, 02 Dec 2008 08:17:16 +0000</pubDate>
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		<title>By: Sanjay</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-29956</link>
		<dc:creator>Sanjay</dc:creator>
		<pubDate>Mon, 12 Jun 2006 17:02:42 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-29956</guid>
		<description>Read more on how to create, write and maintain effective blog at &lt;a href="http://sanjaykattimani.blogspot.com/2006/06/how-to-create-write-and-promote-blog.html" rel="nofollow"&gt;http://sanjaykattimani.blogspot.com/2006/06/how-to-create-write-and-promote-blog.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Read more on how to create, write and maintain effective blog at <a href="http://sanjaykattimani.blogspot.com/2006/06/how-to-create-write-and-promote-blog.html" rel="nofollow">http://sanjaykattimani.blogspot.com/2006/06/how-to-create-write-and-promote-blog.html</a></p>]]></content:encoded>
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		<title>By: Jason Batten</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-16179</link>
		<dc:creator>Jason Batten</dc:creator>
		<pubDate>Wed, 22 Mar 2006 12:55:28 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-16179</guid>
		<description>Very helpful!</description>
		<content:encoded><![CDATA[<p>Very helpful!</p>]]></content:encoded>
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		<title>By: webmonster</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6695</link>
		<dc:creator>webmonster</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6695</guid>
		<description>&lt;p&gt;Good topic Andrew. I would have to say that I think good case studies are MUCH better than a standard "portfolio" or "testimonials" page. A nice portfolio with a collection of high profile clients is nice and if those clients have something nice to say about your services than that is even better, but in my opinion nothing compares to a case study in regards to gaining credibility with your visitors.&lt;/p&gt;

&lt;p&gt;It is much more powerful to show potential clients the success stories as a result of your services than it is to just show a list of clients. Potential clients want to see results and what better way to show them true results then using case studies.&lt;/p&gt;

&lt;p&gt;The bottom line with clients will always be money. Show the potential clients how you have achieved success in the past and you instantly get their attention. We are currently in the middle of putting together some case studies for the company I work for so this is a very nice list of things to consider as we develop everything. Thanks Andrew!&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>Good topic Andrew. I would have to say that I think good case studies are MUCH better than a standard &#8220;portfolio&#8221; or &#8220;testimonials&#8221; page. A nice portfolio with a collection of high profile clients is nice and if those clients have something nice to say about your services than that is even better, but in my opinion nothing compares to a case study in regards to gaining credibility with your visitors.</p>
<p>It is much more powerful to show potential clients the success stories as a result of your services than it is to just show a list of clients. Potential clients want to see results and what better way to show them true results then using case studies.</p>
<p>The bottom line with clients will always be money. Show the potential clients how you have achieved success in the past and you instantly get their attention. We are currently in the middle of putting together some case studies for the company I work for so this is a very nice list of things to consider as we develop everything. Thanks Andrew!</p>]]></content:encoded>
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		<title>By: RockyShark</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6696</link>
		<dc:creator>RockyShark</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6696</guid>
		<description>&lt;p&gt;This is good - thanks Andrew! I've been thinking that I should put some case studies together for a while now but never really knew where to start.&lt;/p&gt;

&lt;p&gt;&lt;i&gt;Looks&lt;/i&gt; easy!&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>This is good - thanks Andrew! I&#8217;ve been thinking that I should put some case studies together for a while now but never really knew where to start.</p>
<p><i>Looks</i> easy!</p>]]></content:encoded>
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		<title>By: maxor</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6697</link>
		<dc:creator>maxor</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6697</guid>
		<description>&lt;p&gt;This is great! I've been looking for some tips on writing case studies so this will help out.  What about writing a case study based on work you haven't actually done.  I'm talking about the kind of case study where you examine an industry leader and show how your services could help improve their web presence/website/marketing plan etc. etc.&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>This is great! I&#8217;ve been looking for some tips on writing case studies so this will help out.  What about writing a case study based on work you haven&#8217;t actually done.  I&#8217;m talking about the kind of case study where you examine an industry leader and show how your services could help improve their web presence/website/marketing plan etc. etc.</p>]]></content:encoded>
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		<title>By: worchyld</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6698</link>
		<dc:creator>worchyld</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6698</guid>
		<description>&lt;p&gt;How about "How to write a Press Release that works" for your next article?&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>How about &#8220;How to write a Press Release that works&#8221; for your next article?</p>]]></content:encoded>
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		<title>By: MM3</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6699</link>
		<dc:creator>MM3</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6699</guid>
		<description>&lt;p&gt;Thanks for the article Andrew!  As a co-owner of a growing design &#038; development firm, your posts always have relevance to a problem we've ran across.  It' refreshing to hear from someone who really seems to be in touch with the industry.&lt;/p&gt;

&lt;p&gt;Case studies are an important compliment to a portfolio.  It is much more trusting when you show why and how you provide your solutions instead of just showing the solution in a traditional portfolio.  It's just like being back in school when the teacher would make you show your work, just an answer is not acceptable.  Portfolio examples, testimonials and case studies combined seem like a logical and beneficial way to convert prospects into customers.  Keep up the great work Andrew! &lt;br /&gt;
&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>Thanks for the article Andrew!  As a co-owner of a growing design &#038; development firm, your posts always have relevance to a problem we&#8217;ve ran across.  It&#8217; refreshing to hear from someone who really seems to be in touch with the industry.</p>
<p>Case studies are an important compliment to a portfolio.  It is much more trusting when you show why and how you provide your solutions instead of just showing the solution in a traditional portfolio.  It&#8217;s just like being back in school when the teacher would make you show your work, just an answer is not acceptable.  Portfolio examples, testimonials and case studies combined seem like a logical and beneficial way to convert prospects into customers.  Keep up the great work Andrew! </p>]]></content:encoded>
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		<title>By: WDM</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6700</link>
		<dc:creator>WDM</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6700</guid>
		<description>&lt;p&gt;Not a problem Andrew. Thanks for writing about case studies so quickly and thanks for yet another great blog.&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>Not a problem Andrew. Thanks for writing about case studies so quickly and thanks for yet another great blog.</p>]]></content:encoded>
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		<title>By: Johnny Ratcliffe</title>
		<link>http://www.sitepoint.com/blogs/2005/02/25/how-to-write-an-effective-case-study/#comment-6701</link>
		<dc:creator>Johnny Ratcliffe</dc:creator>
		<pubDate>Wed, 31 Dec 1969 19:00:00 +0000</pubDate>
		<guid isPermaLink="false">2016379452#comment-6701</guid>
		<description>&lt;p&gt;Thanks for that, it's true - testimonials are really important, doesn't matter how hot your sites are, clients want to know you are human too.&lt;/p&gt;

</description>
		<content:encoded><![CDATA[<p>Thanks for that, it&#8217;s true - testimonials are really important, doesn&#8217;t matter how hot your sites are, clients want to know you are human too.</p>]]></content:encoded>
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