Alyssa Gregory is a small business collaborator and the founder of the Small Business Bonfire, a social, educational and collaborative community for entrepreneurs.
7 Creative Ways to Use Emotions in Marketing
Emotions can be powerful motivators to do, or not do, something. Alyssa looks at the five emotional factors of marketing, then shares seven ideas for using emotional marketing in your business.
Track Your Ego with TwentyFeet
TwentyFeet is an ‘egotracking’ service that helps you keep track of your social media activities and monitor your results. Alyssa takes a look at what it can do for social media users.
Using Google Privacy Tools to Protect Your Information
Alyssa walks us through some of the privacy tools in the Google Privacy Center that you can use to protect your data, and get your data in and out of Google products.
Run an Efficient A/B Test with SumoOptimize
SumoOptimize is a new website optimization service for A/B testing websites. Alyssa walks us through how it works.
How to Create a Better Non-Blog WordPress Site
Are you creating a non-blog WordPress site? Alyssa shares a few tips and useful resources for getting started.
Four Ways to Guarantee Failure in 2011
It’s good to have a positive outlook and dream the big dreams, but it’s even better to temper it with a touch a fear that things won’t end up exactly as you hope they will. Alyssa gives us a list of possible paths to failure so we can prevent it from happening.
10 Customer Feedback Tools to Help You Improve Your Client Relationships
A well-rounded customer feedback tool can be the perfect way to give your clients a place to voice concerns, ask questions, get information and leave reviews. Here are 10 tools to review.
5 Signs You Should Raise Your Rates
Are you wondering if now is the time for a rate increase? Alyssa lists a few signs that it may be the right time to raise your rates.
How to Create a Free Download That Does More Than Scream “Free”
Giving away a “cheap” free download is bad business. You don’t have to give away the store, but you can make your free download better and improve the way your audience perceives you in a few easy ways. Alyssa explains.
15 Reasons You (and Your Clients) Need a Mobile Strategy
Seems like everyone has a smartphone these days, and if you’re not creating a mobile experience for your target audience, you could be missing a huge piece of the puzzle. Alyssa backs up this statement with 15 statistics you’ll want to check out … and a few resources to help you get started.