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Selling Your Services? Six Must-Read Sales and Marketing Books
In my last article, I outlined 10 Things I Wish I’d Known Before Starting a Web Design Business. When I graduated from design school, if you’d told me that within eight years, not only would I be selling my services, but I’d be teaching others to do the same … I would have said you were out of your -
Sell Like a Yellow Pages Rep, Part 1
Last week, I wrote about how web designers can transition to print. Here's how to sell digital media like a print rep. Selling Yellow Pages is challenging. Those who don't leave for greener pastures eventually “bleed yellow”—meaning, once it's in your system, no other job will satisfy. A few -
Don’t Just “Propose” … Sell!
We web geeks have a problem. If you’re like me, you probably taught yourself how to design or program websites for the love of it. But, one day, maybe after you built a free site for a friend’s company or your church, this thought passed through your mind: “I could get paid for doing -
Write Proposals That Sell
In today's market, if you can't write good proposals, you won't be able to sell. Let's face facts: we're in a buyer's market when it comes to freelance services. For every job you bid on, you're competing with five, ten, or even more other freelancers. I recently put out an RFP for a Web design -
How to Sell the “Next Big Thing”
Depending on who’s talking, the hottest item that should be a top marketing priority for businesses in 2012 is … Social media Mobile marketing QR codes Video marketing Location-based services (LBS) marketing Did I miss anything? When I quit my web business in 2005, none of these existed. What -
Act Like a Salesperson and Sell Something Already
we do—consultative selling—is a far cry from other types of selling. I’m not suggesting you behave like a used car salesman; but I am suggesting you act like some type of salesperson and (dare I say it?) … sell your services. That begs the question, are salespeople born or made? I believe -
Your Client Contact Left Your Biggest Account. Now What?
. Be Prepared to Sell Your Services All Over Again Remember everything you did to land the account? You get to do it again. Your new contact may have vendors or freelancers they prefer. And just like new prospects sometimes do, your new contact may use them to get you to drop your prices. If you've truly -
How You Interact with the Customer is More Important Than What You Sell
In my last three articles, I’ve written on various sales axioms I’ve learned over the years. Here’s another important one you should take to heart: How you interact with the customer is more important than what you sell. Every customer interaction is an opportunity to sell—not your product -
What to Do Before Your Client Contact Leaves
In last week's article, Your Client Contact Left Your Biggest Account. Now What? I suggested four immediate steps to take if your key contact suddenly goes missing: Act quickly to identify the successor Be prepared to sell your services all over again Begin building a relationship -
An Introduction to Product Tours with Intro.js
Selling products online has become a trend for catching the attention of a global audience. Among those products, it’s easier to sell purely web based products and services compared to tangible products. Marketing products online is a decisive factor in making higher sales. So, it’s important