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  1. Sell your Services - Step by Step

    your energy where there's likely to be a need for your services. Uncovering a business opportunity often means broadening the range of your skills and services. As you're targeting all sorts of different businesses, you'll often need to learn about many different industries in order to be really
  2. Sell Dreams, not Products (or Services)

    to your product or service, the more likely he’ll be to buy your product or service. So let’s get back to the drill vs. hole analogy. You could also say that nobody who bought a website actually wanted a website. They wanted to … Sell a product or service Promote their business or organization
  3. How to Master Influence Skills to Sell More Web Design Services

    taught influence skills to executives over 3 to 5 day training classes, I know that teaching influence skills in any format is challenging. This article laid out a set of principles, and practical ways to apply them. I hope they help you to be more influential when you market and sell your services.
  4. Don’t Just “Propose” … Sell!

    We web geeks have a problem. If you’re like me, you probably taught yourself how to design or program websites for the love of it. But, one day, maybe after you built a free site for a friend’s company or your church, this thought passed through your mind: “I could get paid for doing
  5. How to Sell Statistics to Clients

    technical expertise and could be worth thousands to your client. These services may be time consuming, but they also provide further opportunities to meet your client and help them increase sales. Your business relationship will grow stronger and, the more successful they become, the more work they will put your way. Do you sell statistical services? Are you considering it? Are your clients making the most of the information?
  6. Write Proposals That Sell

    In today's market, if you can't write good proposals, you won't be able to sell. Let's face facts: we're in a buyer's market when it comes to freelance services. For every job you bid on, you're competing with five, ten, or even more other freelancers. I recently put out an RFP for a Web design
  7. The Lowdown on Services and Products

    or no customer base. • runs the risk of fielding more support queries than anticipated • may delay long-term growth because of the lack of immediate cash flow Services -- Advantages • generates income faster, because it's easier to sell your services than a brand new product to the marketplace • provides
  8. Sell Software on a Shoestring

    of your script, demand for your script, and how you market your script. So, if you intend to sell scripts as your main business, you'll need to know if the idea you have is viable. Ask around to see if anyone you know would use your script, and research your competitors (if any) to see what
  9. 10 Places to Sell Your Web Site

    names. It also has an active sales area for selling domain names, sites, scripts and more. Marketplace: A general sales site that allows you to do everything from promoting your services to selling your established sites. General listing fees are free, but services
  10. How to Sell the “Next Big Thing”

    Depending on who’s talking, the hottest item that should be a top marketing priority for businesses in 2012 is … Social media Mobile marketing QR codes Video marketing Location-based services (LBS) marketing Did I miss anything? When I quit my web business in 2005, none of these existed. What
  11. The Reverse Sell, Per David Sandler

    book, focuses on what he calls the reverse sell. The reverse sell is all about stepping back and not being too anxious to sell your services. At its best, it even means encouraging the prospect NOT to buy. For instance, "Well, it sounds like you aren't interested in moving forward with me..." I've
  12. How To Upsell Additional Services To Clients

    Although it may have a negative connotation, upselling is not a dirty word. An upsell is simply the process of selling add-on services to your clients. And when you focus on upselling the services your clients really need, you can offer them a tremendous amount of value by using this technique
  13. The relief of selling products instead of services

    I've got a couple of businesses that sell products, tangible products (see, for instance, my collaboration with my wife at I have to say that marketing products is so much easier than marketing services. For instance, my wife sent out some samples of our products to some
  14. Act Like a Salesperson and Sell Something Already

    we do—consultative selling—is a far cry from other types of selling. I’m not suggesting you behave like a used car salesman; but I am suggesting you act like some type of salesperson and (dare I say it?) … sell your services. That begs the question, are salespeople born or made? I believe
  15. Sell Like a Yellow Pages Rep, Part 1

    Last week, I wrote about how web designers can transition to print. Here's how to sell digital media like a print rep. Selling Yellow Pages is challenging. Those who don't leave for greener pastures eventually “bleed yellow”—meaning, once it's in your system, no other job will satisfy. A few
  16. Selling Your Services? Six Must-Read Sales and Marketing Books

    In my last article, I outlined 10 Things I Wish I’d Known Before Starting a Web Design Business. When I graduated from design school, if you’d told me that within eight years, not only would I be selling my services, but I’d be teaching others to do the same … I would have said you were out of your
  17. Scarcity Marketing: Use the Fear of Shortage to Sell More

    as services as a commodity. This drives up the perceived value of what you're selling, and the fear that it has limited availability makes people act fast to purchase. Scarcity can also present an opportunity to engage your audience in a new way. By creating an interesting background that shares