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  1. Don’t Just “Propose” … Sell!

    We web geeks have a problem. If you’re like me, you probably taught yourself how to design or program websites for the love of it. But, one day, maybe after you built a free site for a friend’s company or your church, this thought passed through your mind: “I could get paid for doing
  2. Sell Like a Yellow Pages Rep, Part 1

    Last week, I wrote about how web designers can transition to print. Here's how to sell digital media like a print rep. Selling Yellow Pages is challenging. Those who don't leave for greener pastures eventually “bleed yellow”—meaning, once it's in your system, no other job will satisfy. A few
  3. Selling Your Services? Six Must-Read Sales and Marketing Books

    In my last article, I outlined 10 Things I Wish I’d Known Before Starting a Web Design Business. When I graduated from design school, if you’d told me that within eight years, not only would I be selling my services, but I’d be teaching others to do the same … I would have said you were out of your
  4. The Reverse Sell, Per David Sandler

    book, focuses on what he calls the reverse sell. The reverse sell is all about stepping back and not being too anxious to sell your services. At its best, it even means encouraging the prospect NOT to buy. For instance, "Well, it sounds like you aren't interested in moving forward with me..." I've
  5. The relief of selling products instead of services

    I've got a couple of businesses that sell products, tangible products (see, for instance, my collaboration with my wife at I have to say that marketing products is so much easier than marketing services. For instance, my wife sent out some samples of our products to some
  6. 3 Great Reasons to Make Your Website Accessible

    attract; it may provide significant financial benefits; and accessibility is the proper thing to do legally and morally. Reason No. 1: Web Accessibility Increases Your Audience, Customer Base Business managers and marketers use the term “total available market” or “total addressable market
  7. Freelancers: Bad Time Estimates Are Killing Your Profits

    Whether you sell packaged services or price by the hour, you can create better time estimates--and get faster at your work--if you systematize and streamline your services. Systematize. Create a task list that includes every single step of the service process. Not just the work itself
  8. 9 reasons to consider eZ Publish CMS for your next web project

    in the new stack. For example, if you need a custom field type, there is a cookbook on how to make your own. But this is just the tip of the iceberg. The whole new kernel is built using the Symfony service container and implemented as numerous services. This enables enormous extensibility
  9. Your Client Contact Left Your Biggest Account. Now What?

    . Be Prepared to Sell Your Services All Over Again Remember everything you did to land the account? You get to do it again. Your new contact may have vendors or freelancers they prefer. And just like new prospects sometimes do, your new contact may use them to get you to drop your prices. If you've truly