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  1. Don’t Just “Propose” … Sell!

    We web geeks have a problem. If you’re like me, you probably taught yourself how to design or program websites for the love of it. But, one day, maybe after you built a free site for a friend’s company or your church, this thought passed through your mind: “I could get paid for doing
  2. Sell Like a Yellow Pages Rep, Part 1

    Last week, I wrote about how web designers can transition to print. Here's how to sell digital media like a print rep. Selling Yellow Pages is challenging. Those who don't leave for greener pastures eventually “bleed yellow”—meaning, once it's in your system, no other job will satisfy. A few
  3. The Reverse Sell, Per David Sandler

    book, focuses on what he calls the reverse sell. The reverse sell is all about stepping back and not being too anxious to sell your services. At its best, it even means encouraging the prospect NOT to buy. For instance, "Well, it sounds like you aren't interested in moving forward with me..." I've
  4. Selling Your Services? Six Must-Read Sales and Marketing Books

    In my last article, I outlined 10 Things I Wish I’d Known Before Starting a Web Design Business. When I graduated from design school, if you’d told me that within eight years, not only would I be selling my services, but I’d be teaching others to do the same … I would have said you were out of your
  5. The relief of selling products instead of services

    I've got a couple of businesses that sell products, tangible products (see, for instance, my collaboration with my wife at I have to say that marketing products is so much easier than marketing services. For instance, my wife sent out some samples of our products to some
  6. 3 Great Reasons to Make Your Website Accessible

    attract; it may provide significant financial benefits; and accessibility is the proper thing to do legally and morally. Reason No. 1: Web Accessibility Increases Your Audience, Customer Base Business managers and marketers use the term “total available market” or “total addressable market
  7. Freelancers: Bad Time Estimates Are Killing Your Profits

    Whether you sell packaged services or price by the hour, you can create better time estimates--and get faster at your work--if you systematize and streamline your services. Systematize. Create a task list that includes every single step of the service process. Not just the work itself
  8. Stripe on Steroids: 11 Ways to Supercharge Your Online Store

    and services built on top of Stripe, all worth keeping an eye on. If you have another one that I missed, let me know in the comments. An Invoice Generator The solution provided by my company at has one specific goal: create and manage invoices from any charges you make on your Stripe
  9. 9 reasons to consider eZ Publish CMS for your next web project

    in the new stack. For example, if you need a custom field type, there is a cookbook on how to make your own. But this is just the tip of the iceberg. The whole new kernel is built using the Symfony service container and implemented as numerous services. This enables enormous extensibility
  10. Your Client Contact Left Your Biggest Account. Now What?

    . Be Prepared to Sell Your Services All Over Again Remember everything you did to land the account? You get to do it again. Your new contact may have vendors or freelancers they prefer. And just like new prospects sometimes do, your new contact may use them to get you to drop your prices. If you've truly
  11. Bitcoin and PHP with Coinbase's API - Basic Usage

    Have you ever thought about selling your services in exchange for Bitcoins? It’s not so strange - today, many big players are actually doing it. From OkCupid to KhanAcademy, even Wordpress is accepting Bitcoin. Also, some countries are thinking about it as a currency. Today, we will see how
  12. 10 of the Best Hosted Ecommerce Platforms

    different than all the other nine providers. If you want to sell vintage items, handcraft goods or craft supplies and want to tap into a community of millions of buyers, you should consider Etsy. Benefits Etsy makes it easy to list specific products in a way that is appealing to your target
  13. Better Content Creation for the Web

    and/or consumer by the end of their virtual trip. If your website isn’t design to sell products or services, that’s ok, you can still follow these content creation guides. Just ensure your content is either informative and/or entertaining if your site leans in such a direction. Content Should
  14. 8 Online Payment Options That Aren't PayPal

    There is no single PayPal alternative that is best in all cases--the right option depends on your needs. Since PayPal is global, a real alternative needs to be global, too. The best services that can be used for international transfers are: Skrill, Google Wallet, Payoneer and Payza
  15. 4 of the Most Popular WordPress Theme Frameworks

    on designing rather than programming. With some frameworks, 80% of your work has already been done before you begin, so you only have to worry about using the remaining 20% to make your theme unique. Frameworks do have one major drawback, which is also seen with automobile platforms. They limit flexibility
  16. 5 Steps to an Endless Supply of Freelance Gigs

    to you and your services, so this is the highest leverage place to start. Think about what they might need from you, based on your previous work with them. If you helped them with a whole website, then come up with one to three "touch up" mini-service packages (i.e. new social media icons
  17. How to Create a Portfolio Site That Will Get You Hired

    to sell themselves to potential clients. In this article I will show you some useful tips for making a portfolio site, along with some great live examples. Why a portfolio site? Having a professional LinkedIn profile is one thing, but you can really show your skills using your own portfolio site
  18. Navigating iTunes Connect: a Developer's Guide

    the app’s monetization strategy in ITC, even though you may get your sales reports elsewhere. Many developers prefer to get their sales reports from services like App Annie, as sales can be aggregated from Google, Apple, and Amazon. However, you can’t avoid using ITC to set up two critical
  19. Product Strategies To Boost Your Web Business

    a service experience with every project and new client. Meanwhile, you can sell a product over and over again. Once developed, products can generate an ongoing, passive revenue stream for you. Your costs shift to product development and marketing, but the economics can be quite impressive once your product