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Yahoo Says No: Genius or Suicide?

By Matthew Magain



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News wires around the world are reporting that the Yahoo board are planning on rejecting Microsoft’s $42 billion bid of a week ago. Whether this is a display of brave optimism by Yahoo, or simply a play to convince Microsoft (or another potential buyer — did somebody say the G word?) to raise their bid is anyone’s guess.

Typically, whenever a takeover bid is initiated, the buyer’s stock price takes a bit of a hit. However, I bet Ballmer didn’t count on it being quite this much:

Microsoft closed at $32.60 per share on January 31, hours before the Yahoo bid was placed. On Friday, the stock closed at $28.56, a decline of about 13% and the lowest it has been since 2006. That erased just under $38 billion in Microsoft shareholder value.


Matthew Magain is a UX designer with over 15 years of experience creating exceptional digital experiences for companies such as IBM, Australia Post, and He is currently the Chief Doodler at Sketch Group, Co-founder of UX Mastery, and recently co-authored Everyday UX, an inspiring collection of interviews with some of the best UX Designers in the world. Matthew is also the creator of Charlie Weatherburn and the Flying Machine.

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