By Alyssa Gregory

Will HootSuite5 Get You to Convert?

By Alyssa Gregory

It’s no secret I’ve been a HootSuite fan since I gave it a test drive last year. A few months ago, they introduced new team collaboration and social media features. Then, just today they rolled out another full slate of new and very unique features.

HootSuite5 sports an HTML5 user interface, and it is packed with features that have the potential to tempt those who have been using other social media clients for a while. From a company-issued press release, this is what they have to say about the upgrades:

With the recent announcement of Google’s HTML5 site and many other brands including Apple on-board, HootSuite has made a substantial investment in this new technology standard. Using HTML5 allows HootSuite to release unique features for a rapidly growing customer base.

The release continues HootSuite’s mission to make social media outreach easy and efficient for a worldwide customer base which includes governments, publishers, enterprises, start-ups and power users.

Here is a rundown of the new features, several that were implemented because of user feedback, so you can make sure you are getting the most out of HootSuite5.

  • Geo-Specific Search – Users can retrieve messages posted near their physical location for improved local shopping, communication and research.
  • Analytics in Dashboard – Integration with Google Analytics, including in-dashboard views to track conversions, goals and traffic patterns.
  • Interface Redesign and Themes – A new interface lets users access more information at once, and select design themes.
  • Facebook Media Preview – Users can now add a photo thumbnail, title and description when posting links to Facebook profiles or pages.
  • ‘Twitter Native’ ReTweets – Choose between traditional manual RT-style to quote an update, or the newer “Twitter native” style of automatically rebroadcasting the message.
  • Performance Improvements – HootSuite5 boasts quicker load times for columns and tabs for an even more responsive user experience.
  • File Drag and Drop – Users can attach an image or other file easily by simply dragging the file from the desktop and dropping it into the message box to upload with a pre-shortened link.
  • Language Localization – Lets users view HootSuite in their preferred language, starting with Japanese (more linguistic choices are to come).
  • Keyboard Shortcuts – Clicking Shift+Enter on the keyboard now sends the update, saving mouse-clicks and time.
  • Handier Help – Improved access to tutorials and answers at the Help Desk, as well as the Feedback channel for feature requests

I’m already a HootSuite user, so these features (while great) and just icing on the cake for me. But what about you? Do you use another social media dashboard? Do these new features tempt you to give HootSuite a test drive?

  • Robert

    No, I prefer desktop based applications developed using WPF. I mostly use either MetroTwit or blu.

  • lnxwalt

    No. Hootsuite is a beautiful idea, half-done. There is no support for Identica, StatusNet, Jaiku, Plurk, Yahoo’s Meme, and so on. I want my client to support the networks I use. I don’t want to have to use multiple clients because the sites / applications only support subsets of my networks.

  • Mihael

    It might be a good idea to write an article showing how all these “collaboration” suites are helping people in IT business be more productive. For the life of me, I simply can’t see how this can make me work better. It seems that it can improve distraction by ten-fold at workplace.

  • Yes it could be a major distraction indeed, unless your daily job duties include managing a few different Twitter and Facebook accounts for your clients everyday. For this (managing multiple social media accounts at once) I’ve found Hootsuite to be a very helpful tool.

  • Hootsuite was great. But the latest update means I cannot use it anymore.
    Hootsuite Help says there’s an issue with Google Chrome, but I have the same with FF and Safari.

    Quite simple I have to click my account name 3 times before it activates. The pop up text box that asks me to do this, gets in the way of the button and prevents me from clicking.

    Hootsuite was great, but is now way too under productive and frustrating. I’ve had to start using tweetdeck, which has improved. But still a memory hog

  • Spending so much time split between home and the library during my law exams, I made the move from TweetDeck to HootSuite as HootSuite runs in the browser and doesn’t require a download. I haven’t looked back, and the latest version solves 90% of the niggles with the last version. It is still missing an integrated Sent and Received Direct Message column, but that is it now.

    I’ve not had any issues with HootSuite using the latest version in Chrome or Firefox though as others have noted above.

    Of course the relatively regular Twitter API is busy messages are getting frustrating, but that is down to Twitter not HotSuite.

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