Why A Blog Can Be Good For Your Business

By Alyssa Gregory
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rssBlogs are mainstream these days, and they have quickly become a very affordable marketing tool for businesses. Aside from monetizing your blog with advertisements, there are a number of ways a blog can increase income, generate interest and create more opportunities. If you have yet to start a blog, here are some reasons you may want to consider it.

Blogs can increase traffic to your business site.

We all know that search engines love blogs. With some strategic blogging, you can increase traffic to your business website. And usually, if someone finds your blog through keywords, they are probably part of the audience you are trying to reach with your other marketing activities.

You can establish yourself as an expert.

A blog gives you a way to share your experience. You can take a step toward becoming a respected expert in your industry by freely giving tips, advice and other information that readers can learn from and then apply to their own businesses.

Blogs give you a way to reach out to clients.

Blogs are informal, conversational and real-time. They give you an opportunity to talk directly to your clients and colleagues, providing value beyond the information listed on your website.

You can provide news, events, specials and other information.

A blog is a great addition to a business website, especially when it provides information about company news, events, new services, partnerships and special discounts. This format allows you to use a blog as an extension of your website.

You can offer technical support/documentation through your blog.

A great use for a blog is to make it a support site for your clients. You can create a documentation category that can provide help with common problems. You can also create a support ticket or helpdesk system through your blog. This can streamline your support process, freeing up your time to focus on your work. And it gives clients a quick way to get answers they need.

You can build a following.

When you post good information on a regular basis on a blog, you will build a group of loyal readers. With time, they will get to know you and what you do best. Your readers can become your biggest champions, providing referrals and leads.

Of course, blogging isn’t for everyone. It takes time, a commitment and worthy material. You need to post regularly, provide information that’s valuable to your readers, and be willing to interact with and learn from your audience.

I think the biggest challenge for bloggers, myself included, is sticking to a regular schedule. We’re all busy, and a blog post is just another item on the to-do list. But I can attest to the fact that once you start writing, especially if you’re writing about something you’re passionate about, it just starts to flow. And in the end, you’ll be happy you did it…and hopefully you’ll be advancing your business prospects in the process.

Do you have a blog for your business? Share the link, and you may inspire some non-bloggers to take the leap.

Image credit: Svilen Mushkatov

  • rumblestrut

    Glaring typo in the headline.

  • CA gal

    Headline gaffe…not very professional.

  • http://www.magain.com/ mattymcg

    Thanks guys, fixed.

  • http://www.avertua.com Alyssa Gregory

    rumblestrut and CA gal – Thanks for the catch. Hey, we all make mistakes. :-)

  • http://www.brothercake.com/ brothercake

    You gotta be really careful with marketing exercises like this. If you’re running blog anyway and simply appreciate the additional marketing value, fine. But if you’re running a blog that purports to be an open and free source of information when in fact it’s nothing but a marketing tool, then you run the risk of turning customer away.

    It’s the same for any viral marketing – it’s a cynical ploy – and if someone like me smells a rat, you’ll lose business that you had before, simply in protest at the fact that you did this.

  • bslorence

    But if you’re running a blog that purports to be an open and free source of information when in fact it’s nothing but a marketing tool, then you run the risk of turning customer away.

    I tend to agree on a gut level, and I have a similar objection to the “write on a regular schedule” advice. I would rather read a blog whose author writes when he or she has something to say worth hearing.

    Perhaps a good compromise is to clearly delineate the blog from the company’s more conventional marketing collateral — more or less exactly the way SitePoint doesn’t. ;-)

    If you’re self-employed, have a business site and a personal site. Do your blogging on the latter. Each site should link back to the other but they shouldn’t be two tabs on the same navbar, and they should look and feel different from each other.

    If you’re a company with several experts, encourage them to write their own personal blogs on the subject-matter they’re versed in. Link to them from the company website if appropriate. But don’t integrate the blogs into the corporate site.

    I think this approach keeps the blogs honest and interesting, avoids the stigma of a business web-page with a “most-recent-post” date of 2 months ago, and retains the general SEO benefits of blogging. Probably even boosts them: If your blog is good and interesting and honest, won’t you get more valuable traffic and better inbound links?

  • http://www.avertua.com Alyssa Gregory

    But if you’re running a blog that purports to be an open and free source of information when in fact it’s nothing but a marketing tool, then you run the risk of turning customer away.

    I hear what you’re saying, and I agree with one caveat. I would guess that almost all blogs (and probably just about everything out on the Web) have at least a secondary purpose to market someone, something, some company. And even if it is a marketing tool, it can still be very valuable to readers if it provides good, timely and relevant information.

  • http://www.wplancer.com banago

    Your post is so actual.

    Here is my experience. My blog WPlancer.Com is the same time my business site. I have optimized it for the keywords “WordPress freelancer” as I offer WP freelance services. I get most of my clients from my blog and I think this is a success story to share.

  • Tom

    Regularity in a blog is critical to its success. I am going to generalize a situation here so you can replace the once and twice a week with how often you currnetly post your blog: If you start posting once a week and then change to twice a week, customers will be infuriated if you miss posts. In this case it is better to stick with posting once a week until you are sure you can do twice a week with out any misses

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