Entrepreneur - - By Andrew Neitlich

The benefits of sticking to it

Today a client of mine emailed me with great news. He is starting to see results from the last 6 months of his marketing efforts. For instance, his sales pipeline is heating up thanks to an educational letter and follow up campaign we worked on — including 2 recently closed deals. He just spoke at an association that serves his target market and landed a client and a lead that way. Plus he is actively getting referrals from his existing customers, which now number about 70.

But 4-5 months ago, things didn’t look so rosey. It is only thanks to a consistent, focused commitment to marketing that he has achieved these results.

While you can see instant results by marketing, it takes time and persistence to build momentum.

Hopefully you have a plan and are sticking to it. Don’t get frustrated. Results come to those who persist.

Some positive thinking guru used to tell the story of a bunch of gold diggers who dug a big hole looking for gold and eventually gave up. Then someone else claimed the land and found a huge supply of gold after digging only one foot more. Keep digging!

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