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The 3 Most Prevalent Movie Poster Design Trends of 2011

By Tara Hornor

Well, the big summer blockbusters have come and gone at this point. With Harry Potter’s last installment over with and the latest round of Marvel movies exiting theaters everywhere, we’re wondering if there’s anything to look forward to for the rest of the year!

The good news is that we have had lots of movies in 2011, so we have lots of designs to analyze. For decades, the big marketing mogul of movies has been posters. So what’s been happening? Here’s a look at some trends we’ve spotted over the course of the year.

The Montage is Gone

This isn’t entirely true, but check out these popular blockbuster poster designs that shunned the trusted montage:

Marvel

There are TONS of Marvel movies out! As such, they are trend-setters and have a consistent, branded look they have created which tends to lean towards the high-contrast, HDR style:

Simple is Back

A final trend that stuck out is the simple look. Many movies opted for an early version of their posters with simple designs – often only a stylized logo.

2011 had some interesting trends in movie poster design! What trends have you spotted? Anything earth-shattering that has changed the way you design posters?

  • Guest

    Green Lantern is DC. Just Sayin’.

    • http://creativecontentexperts.com/ Tara Hornor

      Thanks for pointing this out. :)

  • http://twitter.com/BradBlackman Brad Blackman

    I have to say that even though there’s a new simplicity, with the exception of “The Mechanic,” everything seems rather rendered and textured and detailed, either very glossy or very gritty. So I guess it balances out.

    • http://creativecontentexperts.com/ Tara Hornor

      Good point, Brad! Thanks for sharing.

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  • http://reflexstock.com Henry Rivers

    You’ve missed the trend ‘multiple frames’ with overlaid capitalised text eg. Horrible Bosses, Crazy Stupid Love, Life in a Day… 

    I just made an alternative list, a few the same but most different: The Most Outstanding Movie Posters of 2011

    • http://creativecontentexperts.com/ Tara Hornor

      Yes, I did forget this trend! Thanks for pointing this out. I love your roundup, by the way. A very enjoyable and inspiring post. :)

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