Testimonials that Really Work

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In my recent article, 5 Reasons Prospects Don’t Like Your Website, I mentioned how important client testimonials can be. Well, one of the comments really drew my eye.

See, one of our readers, George from Darklit Web Design and SEO, has a great testimonials page – we’re not talking those old boring text testimonials either. We’re talking video testimonials. George explains how easy and cost-effective this can be in his comment, where he states “Windows movie maker, a digital camera, and a little planning is all it takes.”

George’s comment reminds me of a client of mine, who runs an employment agency for travellers visiting Western Australia. For many travellers, they haven’t ever been to that part of the world, let alone worked on a large remote farm, or worked as a laborer in a vineyard, so this client needs testimonials that not only give great reviews of their service, but also of the casual employment they’ve gained.

What this client does is travels to their workplace, and films them telling the camera why their business and the job they’ve landed, is great. This not only reaffirms why travellers should use this client, but also gives them a valuable insight into the work that can’t be done in text form. Simple yet very effective!

Thanks for sharing your idea, George. I appreciate it.

The next time you ask a client to provide a testimonial, consider asking if you could record it on video instead – the difference can be very effective.

Miles BurkeMiles Burke
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As Director of Bam Creative, and Chairperson of the Australian Web Industry Association, Miles spends his time managing his business or speaking about managing businesses. Recently awarded as one of the top Western Australian entrepreneurs under 40 years old, Miles can also be found writing at his blog.

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