
Are Colors Born Bad or Do We Make Them That Way?
Pantone 448C – a dark olive-brown – is used on Australian cigarette packaging because it is visually unappealing. But context changes how we see color.
Pantone 448C – a dark olive-brown – is used on Australian cigarette packaging because it is visually unappealing. But context changes how we see color.
In combination with the wrong colors, or used in the wrong way, all colors have the potential to simply be obnoxious.