By Andrew Neitlich

Stay the course

By Andrew Neitlich

I’m finishing up some projects as I write this, looking out to how to keep my pipeline full (not that I need to; this year has been FANTASTIC and I could take the rest of it off; but I love what I do).

The answer is simple: Stay the course. I have a focused target market, and need to continue reaching out. So my plan is:

– Pitch ideas to two current prospects who I know from other client work;


– Play tennis with a top referral source and work with him to create some opportunities;

-Turn on my online marketing efforts to my target market, with an emphasis on new educational, valuable materials for this market.

– Experiment with a new target market, closely related to the current one, but different enough to be worth some testing.

The key is to not panic, not flounder, but keep building on what I already know works fine.

Are you staying the course?

  • Great information, I have to agree that you have to keep going. Always keep in mind future prospects and work on them. Some people get complacent when they become successful.

  • Ravedesigns

    Great advice Andrew. It reminds me of a favorite quote that I love…

    “Genius, nothing! Sticking to it is the genius! I’ve failed my way to success.”
    -Thomas Edison

  • Nice quote. Something like 1000 failed attempts at the light bulb before he got it right. Never really looked at success in that light before (no pun intended)

  • Considering Edison’s views to Tesla’s inventions, as well as his thoughts about AC power, no amount of work would make hima a succesfull scientist/inventor. On the other hand, he was a successful businessman.

  • Just need to keep chugging along. I know I won’t be able to take my mind of thinking stuff that I love doing. I’d probably end up in a delusional state later if I ignored it too long. ;)

  • perception

    Consistency in marketing is everything.

    I used to make a big effort – which I hated – get lots of work and then forget about it, until I suddenly ran out of work and needed some more.

    Now I do a little marekting everyday – which I actually enjoy – and I am really starting to see the benefits.

    I try and make sure that I am always talking to some new prospects and some existing clients at all stages in the sales cycle.

  • digitman

    you really should update the blog
    more often.

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