Social media is everywhere; it’s really unavoidable. If you haven’t taken the plunge yet by incorporating social media into your marketing mix, chances are you’re contemplating it. Maybe even dabbling a little.
And even if you don’t actively promote your services through social media networks, you probably already know quite a bit about the sites and how others use them. In fact, there’s so much information available that absorption seems to happen without a conscious effort.
This abundance of information can be a problem, though. It can be hugely time consuming to explore everything out there, pull the information you need, and apply it to your business. And even if you’re a social media do-er, there are so many nuances and things change so frequently that it’s virtually impossible to know everything there is to know.
My goal with this new series is to take chunks of various social media marketing information and re-purpose them as digestible weekly nuggets you can use without too much extra effort. My post will take the following formats:
- Easy-to-follow how to’s
- Quick tips and tricks
- Solutions to common challenges
- Best practices
- News on site updates/changes
I plan to focus on Facebook, Twitter and LinkedIn, although there may be some other sites, services and tools referenced as well.
My first post will be published later in the week, but in the meantime, you can catch up on some of the social media-related posts I’ve written in the past. Here are a few of my favorites: