SEM Kit 2006 Progress Report
Since I lost my best friend and business partner in December, I haven’t been the most productive man in SEO… but I am back at it, and thought readers might like to know what I’ve been up to.
First, the 2006 edition (update) of the SitePoint Search Engine Marketing Kit is well underway, and will probably be published towards the end of this year, with an upgrade option available to those smart enough to already have the first edition.
The 2006 edition will of course reflect some of the changes that have taken place in the past year, highlighted by movement in the pay-per-click marketplace, unpaid inclusion (Google Site Maps), and link building. We’re adding a separate chapter on link building, new interviews, and another new chapter with an end-to-end case study.
What will we do in 2007? Assuming that SitePoint doesn’t fire me for missing 3 deadlines already on this project, we’ll probably have plenty more to talk about.
Besides writing, I have been very busy with my online training and coaching programs. I’ve already completed one link building workshop this year, and the second is about halfway complete. I love to teach.
If any readers would like to work “hands on” with me on your own website, I am offering an online site workshop / teleclass which starts on April 25. Hopefully, you will already have the SEM Kit in hand, it’s not required reading but it certainly helps if you have read it.
Speaking of Google Sitemaps again… that’s simply the coolest thing that any search engine has ever done. You get all of the stats on organic traffic that you’d get from a paid inclusion program, you get to see how PageRank is distributed through your site, and you get it all for free. How cool is that?