Entrepreneur - - By Andrew Neitlich

Sasser from a business development perspective

I hope most of you are treating Sasser as an opportunity to build relationships with clients/prospects by warning them about it, showing them how to protect themselves, and helping them avoid it.

Get the word out now via email and/or phone calls to your clients and prospects. Be sure to give them the information they need to know their risk and reduce it.

It will pay off down the road — and give you one more reason to stay on the top of their mind.