RSS evokes blank stares

(via O’Reilly Radar) Technology investment guru Bill Burnham cites a Neilsen report that found, in a survey of 1,000 blog readers, only 11% use RSS feeds to monitor blogs and nearly two-thirds don’t even know what RSS is.

What would help RSS grow? Microsoft’s much-vaunted support in the upcoming Windows Vista will certainly help, but maybe changing the name wouldn’t be such a bad thing…