By Alex Walker

Quark Are Different… Kinda

By Alex Walker

I’m probably stretching the connection to design here, but I thought this was worth at least a chuckle.

With Adobe’s InDesign receiving quite a bit of positive press in recent times, Quark appear to have responded in part by freshening up their branding — a worthwhile step to get people to take a fresh look at you.

However, while simple logos are often beautiful logos, by definition there isn’t much to them. As pointed out by Josh Pigford (RockNRollPig) in the forums, their new logo bears an unfortunate resemblance to a couple of pre-existing logos.

Comparison of Logos

I guess the reality is that it is virtually impossible to google for related logo designs.

  • Hmmm… It strikes me that it shouldn’t be too difficult to alter that green Q to resemble the tip of a fountain pen while still evoking a letter. And it would be quite appropriate to the application.

  • Yep, I could see that. Nice idea.

  • I’m pretty confident that the symbol used is part of a dingbat font – which would be worth more than a chuckle.

  • How much did they spend on that sooper piece of original logo design!

  • artemis

    I recently noticed that Abbey National have changed there logo yet again but at least this time they don’t look like a beauty parlour I like the quark logo but it is a shame that it is so un-original

  • Quark has had another go at its rebranding, and the results are more distinctive this time.

  • Nice job.

    The ‘tricked up’ version is a bevelled to within an inch of it’s life and will age pretty quickly, but the flat version is a really good foundation logo. You could imagine them reversing it, chroming it, running leopard spots over it. Very versatile.

    Have to have a crack at the site that announced it though.

    Why change the name of something that your audience already understands (i.e. a ‘Search’ text field) to the name of something else they know about (‘Pathfinder’ – an Adobe drawing tool), but that is completely unrelated to the concept of searching? Hmmm…

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