The branch of analytics that focuses on your experience is known as UX analytics. In order to make the most of analytics data UX professionals need to integrate these desirable action occur they help UX teams identify potential issues and together additional clues to help in defining a solution. Googal analytics will help you to do almost every thing i just mentioned. The virtual page view tracking is there to address this issue. The design team are able to figure out from information derived from AI to pick design problem and create such cross linking of the data becomes a smooth functions and helps Herman works as a marketing analytics at tatva soft.