Entrepreneur
Article
By Andrew Neitlich

Pop Quiz: What are the sources of this year’s revenue?

By Andrew Neitlich

Take a moment to list all of your projects from this year. Then list the source of each of the projects. What does that tell you about:

– Marketing that is working for you?

– Marketing that isn’t working for you?

--ADVERTISEMENT--

– Business development activities you should expand?

– Business development activities you should de-emphasize?

– Business development activities you should continue, but in a more effective way?

I did this exercise while walking the dogs today and realized the following:

1/3 of my business this year has come from one excellent referral source. I need to cultivate more relationships like this one.

1/3 of my business has come from my web site — pure passive income based on an automated marketing system. I should expand my investment in this type of marketing.

1/3 of my business has come from former clients who have called me for more work — including many from a consulting practice I no longer market. Good for me! Perhaps I need to re-open that practice.

What do you learn when you do the same exercise?

Recommended
Sponsors
The most important and interesting stories in tech. Straight to your inbox, daily. Get Versioning.
Login or Create Account to Comment
Login Create Account