Out of site, out of mind

Here is a reminder about why it is so important to stay in touch with past clients.

My sister emailed me this morning. A friend of her needs a certain type of highly specialized professional. My sister recalls that I know someone who is good at this profession, because she met him two years ago when I used his services. She wanted his contact information.

Sure enough, I can’t find it. This professional has not stayed in touch with me, and I lost his initial contact information. So now he loses a valuable referral from someone ready to hire him right away.

Please stay in touch with past clients. It is an easy way to pick up occasional work.

All this guy had to do was send an occasional holiday card or simple newsletter with his card in it.

This kind of basic stuff kills me.