By Andrew Neitlich

One other activity every self-employed Web Professional should do during the holidays

By Andrew Neitlich

The previous blog strongly recommended that you do something to thank clients, prospects, referral sources — any business relationship you know — during the holiday season. It further asked you to segment your relationships so that the most valuable relationships get some great gifts.

That’s not all you should be doing during the holiday season. Many (not all, but many) businesspeople slow things down during December. Some do it by choice, and others do it because everyone else is, and so they have no choice.

So December becomes a great time to reach out to business contacts and meet with them, one-on-one. Take them out to lunch, or coffee, or ask to stop by. Sit down with them and ask them three questions:

1. Where is their business going in 2005, and how can you help them achieve their goals?

2. What advice do they have for you about how you can improve your service, marketing, results — whatever aspect of your business they know?

3. Who do they know that would be good for you to contact — either as a referral source or as a potential customer? (Hint: Start this question by asking THEM about their ideal referral source, and help them get more prospects/leads first).

So here’s a challenge: Follow the above process with at least 5 contacts during December. That’s a small number; many of my clients are meeting with 25 or more business relationships!

Will you take this challenge on?

  • how about when your service is targeting a larger group of prospects. I am going to launch a product (website package) that conforms to the demands of a specific niche. I am targetting a lot of members of nodes in this niche, maybe I could make a special holiday offer or something.

    Can anyone think of good ways to implement the holiday season atmosphere into a marketing strategy ?

  • Interesting that you mentioned “self-employed” in the blog title. Was this intentional?

  • aneitlich

    mrsmiley —

    Good catch. This blog applies to anyone selling professional services, whether on their own or working for someone else. However, these days we are all self-employed whether we have an employer or not, or at least it is best to think that way…

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