By Andrew Neitlich


By Andrew Neitlich

In reading many of your posts to recent blogs, I want to first thank you for some very thoughtful and insightful posts that really round out my sometimes skewed perspective.

One thing I notice is a tendency to have an either/or mentality, for instance, “I can be a great designer or great at sales/marketing.”

The book Built to Last by Jim Collins (a business classic by the way) has a whole chapter about how great companies shift from “or” to “and,” while laggards get stuck in either/or.

What if you were a great designer AND great at sales/marketing. What would it take for you to rise to that challenge?


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