By Jennifer Sheahan

No More HTML Email Headaches!

By Jennifer Sheahan

Long gone are the days when plain text emails were the norm. Demand is high for vibrant, well-designed, expertly built HTML emails. With our newest book, you’ll have the expert know-how to cash in on this market—without the headaches you might expect.

Create Stunning HTML Email That Just Works!, you can dive right in and start building impressive emails today.

This book is perfect if you are a designer or developer who is ready to expand the range of services you provide to clients. All aspects of planning, designing, and building HTML email are covered — with plenty of eyecandy to ignite your creativity.

Secure your copy now!

Authored by expert HTML email designer Mathew Patterson of Campaign Monitor, this book will solve your HTML email dramas.

This book eliminates the most common roadblocks to HTML email success. Not only are the fundamentals of gorgeous HTML email design covered in detail, you’ll also be equipped to build robust templates that work in all email software.

This book will help you:

  • Make your messages more readable and attractive
  • Code emails without “pull-your-hair-out” frustration
  • Combine stunning looks with maximum compatibility
  • Begin selling HTML email services to your clients

Grab your own copy today!

  • I’m really looking forward to this book! Here’s hoping I can get it sooner rather than later so my next HTML email for my job is 100% better than the first attempt!

  • Jen Sheahan

    Thanks Laneth! Glad to hear you’ve been looking forward to this one. I’m pretty excited about it too. The PDF,EPUB & MOBI formats are available for this book, so you can have it instantly!

    • Hey Jen – I prefer my books the old fashioned way! (You can’t smell that book-y smell with a PDF!)

      I just can’t take things in from a PDF, and while I’d definitely have bought over half your library by now if I’d had the money and time to read them, I just can’t do the whole PDF thing. There’s something about having a book that makes it “real” in my head…

  • boltronics

    Excellent. Looking at the TOC I see the section in chapter 3 “Designing Plain Text Email”.

    Although most people seem to use HTML clients, I hate it when the most simple and useful format – plain text – is ignored. I’ve seen “plain text” with HTML markup (which obviously doesn’t render if the client doesn’t support it), “plain text” components that were empty – the message only existed in the HTML part, etc. It’s such a simple thing that people so frequently get wrong, so I’m really glad to see the book give it a mention.

  • Thanks Laneth, I think you’ll find it pretty useful.

    @boltronics Every HTML email should have a well designed plain text equivalent, I could not agree more.

  • $USD 30.00 for 160 pages, that’s a HUGE ask but nice going with the niche

  • Anonymous

    @NetNerd85 – do you buy all your books by the pound? ;)

    There’s two sample chapters for free there, so you’ll get a pretty good idea if there is $30 worth of information for you. One good email newsletter gig might pay for it many times over, at least if you are designing for clients.

    Thanks for the feedback.

  • MrMarkuss

    Hi Mat,

    I seem to agree the price is a little steep, but I think it will be a great investment, is there an electronic version? (ebook) I didn’t notice it there. I hope it covers all the things you and Kevin discussed in the podcast 58 HTML Emails that I listened in on, it was a great insight to emails and how you are approaching the task.

    One other thing I did notice is, that it states there is a limited number available? is there true? and if it is true will there still ebook version available?

    Best Regards,
    (Syd, Australia)

  • Hey Markuss,

    Yes, you can buy the digital pack from SitePoint which gives you the book in a few different ebook formats, including Kindle and iPad compatible options. Or you can buy both the print and digital together.

    The limited availability I would think is just the print run, not the digital edition, but that’s really SitePoint’s area.

  • Just order mine, can’t wait!

    And just so everyone knows, $30 is actually about $10 cheaper than most of their books and I think every one of them has been worth every penny. They’re all great. Looks like this will be at least my 8th.

    • Hear hear!

      Also, $30 is a great price for the fact that we’ve got both SitePoint and Campaign Monitor collaborating on the project.

  • Ricster02150

    I work for a major financial company and do the HTML coding of the emails that go out. Always on the lookout for new trends, I read on Marketing Sherpa that contrary to your statement that “Demand is high for vibrant, well-designed, expertly built HTML emails.”

    People, at least B2B, are tired of all the pretty pictures and coding. They want a personalized text from a person that says, “Hey, thought of you and wanted to let you know we have an event coming up you might be interested in. Here’s the link to register and feel free to call me if you have any questions.”


    • Jen Sheahan

      @Ricster – You make a good point. As a marketer myself, this is very important to me too.
      A personalized text email can be very effective from a Marketing perspective. And that “intimate” feel of a text email is not easy to replicate when sending a full blown HTML email.
      When most people think of HTML email, they think of full templates and mini-web pages. However, it’s important to remember that HTML email is capable of much more than that. Companies are now using HTML email to increase brand awareness & track clicks on links.
      You can effectively combine the two formats to produce a text email with a very few key HTML elements (logo, trackable links).
      This simple change will accomplish exactly what you’re trying to achieve – branding, personalization, and that human touch.
      Just my thoughts…

  • Thanks for your comment.

    HTML emails don’t have to be impersonal or full of pictures – some of the best examples use HTML just to make their text easier to scan.

    Some companies do a great job of writing their emails with more personality (see for example).

    Also, there are different types of emails, and different designs are appropriate for different uses. Sometimes a personal individual text email is the best choice, sometimes a more graphical email makes more sense.

    Context is everything, but if you do decide to create richer HTML emails, then you should do it well, and that is what the book is about.

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