The UK government recently announced the formation of a new department and a new international space centre for Britain. A new logo for the agency, which is Britain’s much smaller-budgeted equivalent to NASA, was unveiled by Lord Drayson and Lord Mandelson at the announcement. The identity features a large skyward-pointing red arrow as seen on a part of the Union Jack flag.
The identity was designed by design firm Folio Creative. Folio Creative won the tender at the beginning of March following a creative pitch. They had previously worked on projects for British High Speed Rail. David Bartholomew, managing director said ’The logo reflects the forward-looking nature of the new agency. It had to indicate the exploration of space, but also reference Britishness.’
On a slightly off-kilter note, some fans of the television show Dr. Who, Britain’s longest running TV show, are claiming that the new logo is a rip off of a logo used on the television show’s British Rocket Group (a web site created by the BBC in 2005), which featured in a Dr Who Christmas special three years ago. You can see it pictured below.
In relation to the Dr Who “controversy”, Folio Creative have said “There is barely a passing resemblance. It is inevitable if you combine the Union Flag with a space theme.” Enough said.
What do you think of the new UK Space Agency logo?