By Jennifer Farley

New Space Agency Logo For The UK

By Jennifer Farley

The UK government recently announced the formation of a new department and a new international space centre for Britain. A new logo for the agency, which is Britain’s much smaller-budgeted equivalent to NASA, was unveiled by Lord Drayson and Lord Mandelson at the announcement. The identity features a large skyward-pointing red arrow as seen on a part of the Union Jack flag.




The identity was designed by design firm Folio Creative. Folio Creative won the tender at the beginning of March following a creative pitch. They had previously worked on projects for British High Speed Rail. David Bartholomew, managing director said ’The logo reflects the forward-looking nature of the new agency. It had to indicate the exploration of space, but also reference Britishness.’


On a slightly off-kilter note, some fans of the television show Dr. Who, Britain’s longest running TV show,  are claiming that the new logo is a rip off of a logo used on the television show’s British Rocket Group (a web site created by the BBC in 2005), which featured in a Dr Who Christmas special three years ago. You can see it pictured below.



Image from the Daily Telegraph

In relation to the Dr Who “controversy”, Folio Creative have said “There is barely a passing resemblance. It is inevitable if you combine the Union Flag with a space theme.” Enough said.


What do you think of the new UK Space Agency logo?

  • XLCowBoy

    Regardless of the Dr.Who issue… it’s an average logo.

  • Boyohazard

    Oh yeah, no resemblance what-so-ever. I mean the red arrow, pointing in a north-east direction in the image on the left is obviously completely different to the red arrow pointing in a north-east direction in the image on the right.
    Then there are the blue triangles. Okay, so technically they share the same geometric name, but come on, they have obviously opted for a different shade of blue!

    All sarcasm aside, what are Folio Creative trying to say with that statement? There is little to no resemblance, yet put Union Jack with a space theme and you’ll get what? Logos that resemble each other?

  • Too much space between UK and SPACE :)

  • Wardrop

    I actually quite like the logo.

  • I like it. And I agree with them, it doesn’t look ripped off from that other logo to me.

  • jd

    Whether it was intentional or not, it’s kind of absurd for Folio Creative to say “There is barely a passing resemblance” between the two designs. The similarities are many.


    That aside… I quite like the logo as well. It has a nice dimensional play between the main red arrow and the ‘background’ shapes. Although the typographic treatment doesn’t resonate quite as well with me for some reason. I’m not exactly sure why though… too loose… too light… hmmm….

  • amdowney

    Who cares? They are hardly comppeting brands!

  • sofaman

    Do you, like, still get deported to Australia for failing to use Gill Sans in England?

  • leakyshoes

    Ironic but far too much space !
    I know let’s use an arrow and throw in the Union flag reference.
    Maybe a bulldog sitting astride a cartoon rocket would be slightly more intelligent!

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