Design & UX
By Jennifer Farley

Logo Design Trends: Cubism

By Jennifer Farley

Continuing our series on logo design trends (having looked already at “The Shift” and Pixel based designs), this week we’ll look at some designs based on a cubist style. Cubism was a 20th century avant-garde art movement, which is closely associated with Pablo Picasso and Georges Braque. This art style revolutionized European painting and sculpture.

Georges Braque: Woman with a guitar, painted 1913, in the Musée Nationale d’Art Moderne, Centre Georges Pompidou, Paris, France.In cubist artworks, and as we’ll see in the case of the logos featured, objects are broken up, and re-assembled in a very abstract and somewhat disconcerting form. The cubist artist depicts objects from more than one viewpoint, with surfaces intersecting at random angles. A normal sense of depth in an object is removed.

Today, identity designers are using this fine art style for inspiration for their logo work. The cubist style reduces images down to a level of simplicity, and simplicity is one of the more important features of a good logo. Many of the logos have an illustrated hand-drawn feel about them which is eye-catching and aesthetically pleasing, moving away from the very clean, computerized look of some vector-based logos.


So for your viewing pleasure and design inspiration, here’s a small collection of cubist style logos.


Cubist Coffee by James Strange


Vanguard by Karmesi


Toro by Van Paul


Melbourne City Logo


U.S. Virgin Islands by J Walter Thompson


Cubist (Cultural Business: Impact, Strategy and Technology) Research Group


Ok, maybe this one isn’t so inspirational, but I just had to include the London 2012 Olympics logo.

What do you think of these logo designs (apart from the London logo – I know almost everyone hates it)?

Main Image Credit: Georges Braque: Woman with a guitar, painted 1913, in the Musée Nationale d’Art Moderne, Centre Georges Pompidou, Paris, France.

  • I think the abstract and kaleidoscope like assembling of organic and geometrical forms can lead to intriguing results in many cases. The Virgin Islands, Toro and Cubist Coffee logos are examples of using seemingly organic shapes (and some geometric ones) that stick in one’s mind, whereas the Vanguard, Cubist Research, and Melbourne logos are too complicated, do too much and thus make me forget them instantly. Not much to say about the London Logo. Bless the designer. Anyhow, those logos are truly refreshing and timeless at the same time. Lovely.

  • fiona

    honestly? i only like the city of melbourne logo.
    and, maybe the toro one. but that’s all.
    the others seem dated, although i guess it may work for whatever the company was about!

    • me too, I would go for the Melbourne logo… now, I’m quite curious with that controversial London 2012 Olympics logo, at least 2 years won’t be short enough to change or enhance it.

  • webnician

    I do not like ANY of these or the style at large. I’ve been a commercial artist by trade for 15 years and under the influence of one (mom) for 40 years. Graphics arts is the family trade and a way of life. These defy everything I’ve learned about logo recognition and their use in a 200-year-old industry.

  • pulse oximeter

    Very interesting designs. I like the Cubist Coffee, flows well with the incorporation of the face along with the coffee mug…

  • ancient

    I am biased, I am from the u.s. virgin Islands, see the logo in action… ;-)

  • Huso

    these look like the LSD tests on artists run by the DOD in the 60s.

  • Logo Design NZ

    I don’t really like any of these, if I had to pick a winner, for me, it would be the Toro logo design

  • Yeah I agree with you. None of them are like *wow* except for the one of toro. I guess the interesting part would be how people can adapt anything inspiration to a logo.

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