Last week, I wrote a blog post about our upcoming new course Facebook Ads 101 with FB Ads Lab owner Jennifer Sheahan. The course goes live tomorrow, but you still have time to sign up (although it’s filling up fast).
Here’s why you need to understand Facebook marketing if you have a website, product, or service to promote:
Casual Browsing Versus Specific Searching
A University of Missouri researcher has recently identified two types of Facebook users: those who are content to browse around the Facebook network with no particular target in mind, and those who are searching for specific information (about friends, news, events, products, services, and so on).
Participants tended to spend much more time on social searching than social browsing. Not only did participants spend more time on social searching, but they seemed to enjoy it more as well.
What does this mean? Well, if you have a product or service to sell, chances are someone somewhere on Facebook is looking for it. Even if you’re running ad campaigns in other areas of the Web, you’re missing out on a huge piece of the pie if you’re not advertising on the social networking leviathan. If your competitors know how to effectively market on Facebook, they’re seeing a boost in traffic that you’re without access to.
Target the People Who Are Looking for You
Jennifer’s course leverages the fact that people are actively seeking out your type of product, service, or website by showing you how to use customized, specific targeting parameters that allow you to home in on:
- country, city, or state of residence
- marital status
- education background
- employment industry
- keywords used to describe themselves
- keywords used to chat with friends
If you have a business that relies on your technical expertise, whether it be web design or development, or anything else, you may not be inclined to invest much time in mastering Facebook advertising. You might prefer to jump straight into the PPC maze yourself and work it out as you go along. Learning what works and what doesn’t can be a costly exercise though, and you’ll find that this course is more than worth the signup price, as Jennifer gives you a blueprint for creating great Facebook ads that work.
- Starts: December 16, 2010
- Duration: 2 weeks (with a short break for the festive season in between)
- Format: 8 structured lessons with 2 live webinars
- Cost: Only $47.00
- Sign up now!