CRM Coordinator

The Company: Skin Rocks is the who, where, why, what and how of skincare. And it is here with love from our Founder, Caroline Hirons. Skincare is a big subject, and lots of people need a helping hand with cutting through the noise and understanding what they really need for their skin. We are here to help with that, and we do it through the groundbreaking Skin Rocks App, Skin Rocks product line and Caroline Hirons’ curated Kits. Skin Rocks is built on Caroline’s lifelong study of skin care. The Role: We are seeking an experienced and motivated CRM Coordinator to support the delivery of our CRM and loyalty strategy. Reporting to the CRM and Loyalty Manager, this role will support the BAU execution of email, SMS and push notification marketing efforts at Skin Rocks. Key Responsibilities: Email Campaign Management: Develop, schedule, test, and deploy email campaigns and push notifications. Help to develop strategies for database segmentation to improve relevancy/personalization and target specific customer groups effectively. Collaborate with content and design teams to ensure emails are engaging and on-brand. CRM Coordination: Assist in developing and executing the Skin Rocks app CRM calendar. Contribute to CRM reporting, ensuring customer data accuracy and database management. Manage initiatives to expand the email subscriber base and minimise churn. Aid in defining and automating key customer journey steps, providing actionable insights through tailored reporting. Collaborate with marketing and e-commerce teams to enhance customer relationships and conversion rates. Loyalty Program Support: Monitor and report on loyalty program performance metrics. Develop and execute loyalty-specific email marketing campaigns to drive customer retention and engagement. Analyse customer insights and data to support the optimisation of loyalty strategies. Qualifications and Skills: A minimum of 2 years of experience in CRM/Email marketing or related campaign management. Proven experience with CRM systems, particularly Klaviyo and Shopify is desirable Strong analytical skills, with the ability to manage data, perform segmentation, and derive insights. Excellent verbal and written communication skills. A problem-solving mindset with the ability to think critically and provide innovative solutions. Highly organised with the ability to manage multiple projects and meet deadlines. Team player with strong interpersonal skills. Attention to detail and a methodical approach to work. Annual Basic Salary: £32,500 Skin Rocks operates on a fully inclusive hiring policy, without exceptions. Our one prerequisite is that you are the best at what you do. Employee Benefits: 25 days annual leave, plus an extra day off to celebrate your birthday. Annual discretionary bonus. Contributory pension scheme. Private medical membership. Life insurance. Staff discounts. Product allocation / gifing. Enhanced parental leave policies. Wellbeing support. Optional remote Fridays. Training and development support. Full benefit details and eligibility criteria, available upon joining. To apply, please email your CV and covering letter to: irockcarolinehirons.com