Senior Data Analyst Loyalty/Rewards Salary: £55,000 - £62,000 15% bonus Location: London/Hybrid (1/2 days in the office per week) Salt is partnering with a global loyalty and rewards program to hire a Data Analyst for their growing team. The organisation has many sub-brands underneath them spanning multiple industries including Travel, Leisure, Health & Wellness, Music, Entertainment and many more. Customers can collect rewards not just from spending money with their own brands but also from their partners which include Nike, M&S and eBay. Your role is to use the data captured by the loyalty program to improve the customer experience and inform business decisions. Activities include: Build dashboards and maintain reports with metrics to help the business understand and optimise the programme, marketing activity and product development. Work with the team to deliver analytical projects to understand loyalty, value, lifecycle, cross-group and omnichannel engagement. Skills required: Experience with visualisation tools such as Tableau or Power BI Superstar in SQL - Python would be great but not essential Experience running analysis to answer business questions by data mining, quantitative and statistical analysis with large volume customer data and web/app behavioural data.