Media Data Analyst

Job Overview This role will be responsible for supporting the media and digital analytics team for PN Europe to deliver maximum value from media performance data to better optimise media testing and investments. This role will include working closely with Mars Media Agencies, Media Activation teams and Media Platforms, to ensure that tests and advanced media measurement is set up with statistical rigour and has results that are actionable within the business. Also, this role is responsible for supporting the team lead on investment scenario planning, utilising MMM results and scaled modelling principles. Key Responsibilities Support Media testing agenda and execute advanced media measurement (sales lift studies and MMM interpretation) with key partners. Work closely with business teams to support analytical needs & fulfill reporting gaps. Support on data driven investment scenario planning across Pet Nutrition Europe. Support on Media Platform measurement discussions, partnering with our media agencies. Support extracting and cleansing data for inputs to models and results ratification. Key Skills Experience in R, Python or SQL. Extensive in marketing analytics, Consumer Insights or customer analytics in a fast-paced environment, experience In FMCG area would be a plus. Experience working with or at a media agency on campaign measurement. Good collaboration and storytelling skills, which you will use daily, with external consultants, vendors and Internal stakeholders. Must have experience in test & learn frameworks, data visualisation, media analytics and creation or utilisation of Marketing Mix Models.