CRO Performance Marketing

Conversion Rate Optimisation Specialist (Physical Product Focus) Our client is one of the fastest-growing, most innovative DTC brands in the world (we might be a bit biased). They’ve hit eight figures in just two years and are on a mission to conquer the $100M mark—and beyond. Their team is a collective of data-driven eCommerce experts who thrive on a culture of continuous improvement, agility, and top-tier performance. Their product line is dedicated to helping people aged 40 in the U.S. look and feel their best, offering physical products that address real, unmet needs in personal care. These might not seem like the flashiest items, but they make a meaningful difference—and they’re in need of revolutionary marketing. They’re looking for a Conversion Rate Optimisation (CRO) Specialist who is ready to push boundaries in the DTC space. If you’re passionate about skyrocketing conversion rates well beyond industry benchmarks, and if you have a track record of creative, data-driven experimentation, this could be the opportunity for you. What You’ll Do CRO Strategy & Execution Lead end-to-end Conversion Rate Optimisation efforts—from ideation and hypothesis generation to test implementation and post-test analysis. Continuously conduct A/B and multivariate tests to optimise funnels, messaging, and user experience. Dream big No idea is too bold if it promises to move the needle. Creative Test Design & Implementation Apply your marketing background to develop test hypotheses that deliver significant wins. Design variations directly in Figma to rapidly address UX challenges. Stay ahead of the curve by leveraging the latest AI-driven CRO tools and approaches. Holistic Funnel Management Understand the user journey from landing pages through post-purchase upsells. Use data analysis and UX research insights to inform decisions (no need to be a data scientist, just be good at it). Collaborate with media buyers, designers, video editors, and others to bring your vision to life. Team Building & Collaboration Identify resource gaps and help hire the right people to form an elite CRO unit. Share insights and successes across teams—everyone grows together. What You’ll Need Experience & Credentials At least 3 years dedicated CRO experience (5 years total in marketing). Hands-on DTC funnel and landing page experience (long-form product detail pages, “Reasons Why” pages, etc.). Proven track record of boosting CVRs and increasing AOV through bundles, offers, cross-sells, and upsells. Familiarity with the latest AI CRO tools and methods. CLX certification is a bonus. Ability to develop a thorough testing roadmap for both incremental improvements and major breakthroughs. Skills Excellent at devising and executing high-impact test hypotheses. Proficient in Figma for hands-on page and UX edits. Strong data analysis skills. Solid grasp of UX research. Deep understanding of marketing fundamentals and online buyer psychology. Experience with WordPress, Elementor. Personality Obsessed with continuous improvement—poorly optimised pages make you itch to fix them right away. Results-driven. You’re not content with average; you aim to surpass industry norms. A team player who leads by example. A great sense of humour—because even while critiquing a page, you can still keep it light. Why You’ll Love Working Here No Bureaucracy Move quickly, innovate boldly, and avoid unnecessary red tape. World-Class Team Collaborate with performance marketing pros who regularly take on industry giants. Remote Flexibility Work from anywhere with a reliable internet connection. Innovation Encouraged Got a wild idea? They’ll test it. Creativity and calculated risks are welcomed. Impact Your work will help shape the company’s future and enhance the lives of real customers. Compensation This company offers a competitive package that reflects your expertise, ambition, and the value you bring to the team. Ready to redefine what’s possible in DTC CRO and work on physical products that genuinely help people? Let’s talk.