Apple TV+ Programming & Positioning Director

Culver City, California, United States

Marketing

At Apple, we are singularly focused on bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. As part of our global video business leadership team, you will be responsible for the positioning and launch of the award-winning Apple originals and movies to our global audience across all of Apple TV+ platforms and Apple’s ecosystem in over 100 countries around the world. Join us to delight millions with our event movies, acclaimed series, groundbreaking documentaries, kids’ entertainment and more.

Description

The scope of this role is broad and its impact on the Apple TV+ service highly visible. You will strategically drive the positioning and representation of our Apple Originals to optimize both audience engagement and authentic presentation of the work of the best storytellers in the world. Reporting to you will be strategic editorial teams as well as copywriters who you will guide to extract the title hooks and convey the storyline high stakes effectively to subscribers. You will be responsible for creating the cohesive launch plans and customer positioning for every series and film on the service. You will own the TV+ programming and merchandising strategy across all instances of Apple TV+, including the TV App, Amazon Prime Channel, 3rd party distribution partners, airlines, etc. Your team of programmers will work cross-functionally to pull together holistic plans with the core focus of driving maximum engagement to the singular title and to the service overall. Every show and movie we shepherd alongside these artists is informed by their deep passion and unique perspective. Your core responsibility will be to make sure that we are drawing as large an audience as possible for each in the way we present and position it while focusing on defining and refining what makes the Apple TV+ service the very best in the market. You will make data-driven decisions to update plans and approaches to drive viewership and cross-viewing engagement. This effort will require deep collaboration across many inspired, expert Apple teams, to execute flawless launches across a multitude of avenues - from the Apple TV app platform to email, social, and more - to communicate our one-of-a-kind service and its premium, original content to our customers. A dogged attention to detail, style, and the art we serve is essential.

Minimum Qualifications

• Minimum of 10 years of experience in video streaming, subscriber 15+ years experience in video programming strategy, editorial and merchandising.
• An industry leader in their field, an expert in managing the front end of D2C service focused on driving audience engagement.
• Proven track record creating successful launch programs for series and movies on digital streaming platforms.

Key Qualifications

• Experience leading major cross-functional initiatives in a large, complex organization, juggling the perspectives and inputs of a wide variety of key stakeholders and collaborators.
• An incredibly able communicator who can be brief and succinct yet is capable to go deep when needed.
• Analytical and creative thinker who is data-driven, flexible, able to pivot quickly, and understands the nature of a fast-evolving, high-profile business.
• A deep passion for and prolific understanding of content across platforms and services.
• Solid understanding of growth and funnel drivers required for a successful subscription business.
• Strong experience with and commitment to cross-functional collaboration; interpersonally savvy.
• A leader of teams with a track record and passion in developing people and creating culture.
• Proficiency with a variety of creative tools and familiarity with the creative process.
• Ability to work independently, leading through influence toward alignment in a highly matrix organization.
• Ability to think strategically on critical business needs, and to simultaneously act tactically, and tactfully, to complete them.
• Demonstrable commitment to fighting for excellence in customer experience through inter-organizational complexity and ambiguity.
• Proven track record of cultivating innovation collaboratively, both day-to-day and broadly across product development cycles.
• Ability to lead by example and be able to get into details of day-to-day show and movie positioning while minding service-level positioning efforts to drive audience engagement.

Education & Experience

Additional Requirements

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $242,300 and $388,000, and your base pay will depend on your skills, qualifications, experience, and location.
• Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
• Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.