Location: London Role: Senior Strategy Manager - Advertising Sector: Online marketplace Salary: £90-100k bonus We're working with one of the UK's leading online marketplaces that's on an ambitious journey to grow and strengthen its position in the market. As we continue to expand their platform and enhance their offerings, they're looking for a Senior Manager to lead the development of a new proposition. This role offers a unique opportunity to drive innovation, shape the future of advertising within their ecosystem and unlock new growth opportunities for the company. What you'll be doing:- Develop and execute a holistic strategy for building and monetizing new advertising products and revenue streams Conduct market research, industry analysis, and customer insights to identify opportunities and define product requirements. Collaborate closely with cross-functional teams including product development, sales, marketing, and operations to drive alignment and successful execution. Lead the end-to-end product development lifecycle, from ideation and concept validation to launch and ongoing optimization. Define pricing strategies, revenue models, and P&L management for new advertising products and revenue streams. Establish key performance indicators (KPIs) and metrics to measure the success and impact of initiatives on overall business growth. What you'll need:- 8 years of experience in management/strategy consulting experience in advertising or adtech is essential Demonstrated experience in P&L management and financial analysis, with a focus on driving revenue growth and profitability. Entrepreneurial mindset with a results-driven approach A passion for innovation and experimentation.